A special edition can for Mountain Dew was to be released in honour of Oman’s 45th National Day. Mountain Dew, a brand by PepsiCo, and Oman’s number one drink, is characterised by its bold attitude, its daring persona, and its passion for adrenaline-inducing sports and activities. With a character as rich as this one, we set to work in order to capitalise on this persona, emphasising its essence as it celebrates this special day. The result, Mountain Dew has definitely channeled its inner sense of pride by staying true to its character as it joins the celebration with its people.
A new stroop waffle brand was to hit the market, aiming to capture a wide range of audience with its playful and bold personality, and its wide range of flavours. In the age of communication packaging, this new brand was positioned to steer adults to explore their inner playfulness. With the created name playing the role of sounding like an entertainer brand, the rest of the packaging presented a new take on the universal language of emotions and characters, making the visuals represent the flavour in an engaging manner that instantly resonates with the feeling you get out of each flavour.
The brief was to create a stunning range of dog food packaging which would not only have a strong shelf presence among the vast variety of pet food brands, but would have a hypnotic indulgent appeal. The answer...to create a stunningly simplistic, clean, yet sophisticated design with the ancestral wolf as it’s core symbol for the new range. The wolf, emerging out from the dark shadows with iridescent, penetrating eyes is the focus of the branding. The eyes on each pack in the range were colour-coded to differentiate the variety.
Companhia das Lezírias is a great example of respecting nature and protecting species, supporting projects like TytoTagus. This project study the spreading of Tyto alba, commonly known as the Barn Owl, and led to an increase in the owl’s population, reinforcing its role of protecting the vineyards. We portray the mythical bird’s features in a special design making it come to life and reminding us of its watchful personality, conveying quality and reliability.
In 1992, visionary planners transformed an abandoned Munich airport into an “eco-utopian” community. Concrete runways were replaced with tree-lined bike paths. Today, residents of this car-less district invest in projects that directly benefit the community. With only 30 jars of this honey made each year, it was important to bring the story of this unique community to life in the packaging.
With “meiji THE Chocolate,” flavors are transformed from “Bean to Bar.” Cacao beans are carefully selected to create each bar of chocolate, with special attention to luster, fragrance, and flavor. Using a simple design with the product logo, cacao illustrations, and craft paper texture, individual cacao flavors are indicated through color and patterned foil stamps. By displaying these designs side by side, the entire sales display is transformed into a “Bean to Bar” chocolate shop.