Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Souldrops

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North Sea Pure

The design of Skiclub Kampen is pure, clear and impresses via simpleness. Skiclub Kampen North Sea offers high quality spirits and fillers of the same brand and with the same design language. The key icon of the logo is the Stranddistel, a flower only existing in Kampen/Sylt. All products have a colour which reflects the colour of the content of the bottle or can. The labelling of all packaging is done with one colour only to underline the required pureness.

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Sacla Redesign

Prior to the redesign Sacla Sauces went through focus group testing with a white die-cut label portraying the ingredient varietals in a kaleidoscopic composition. The results were positive for the Sauces, but negative for the esthetic of the packaging. The design of the previous label was considered "too cold.” Sacla tasked QNY Creative, who specializes in specialty food with vast experience in Italian brand crossovers to create a design that would show off the whole cherry tomatoes in their Tomato Sauces and make an authentic Italian product range feel familiar to new consumers.

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Flo

We were approached to work on the creation of a premium brand for the only Alkaline water to be released in Egypt, with a brand name and design that are unique and strong enough to become the most aspirational, Egyptian, water brand in the market. With a modern, progressive and artistic persona, we set to work to create an intricate brand that conveys its values of being bold, sophisticated and vibrant.

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Twenty twenty

The twenty twenty is a hangover preventive and recovery drink. Research shows that alcohol slows the pace of communication between neurotransmitters in the brain. This delay in communication between the brain and the eyes means that it weakens the eye muscle coordination. This is what causes distorted or double vision. Its clean graphic elements underline the before and after effect once the user consumes the drink. It is a drink with no vivid colours to avoid migraines.

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h and

Based on the concept of the brand, which was also came up by the design team, they visualize the simplicity and purity of the product on the packaging. Taking off the extra information and decorations on the design, showing only the necessary information and the photo of the product to let people understand the product by just seeing their design, directly sending their message of healthy and no additives of their cookies. The design is just like their product, there were no extra additives included, simple as you can see.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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