The colored painting on the surface of the package design of Jincaitou series chooses dancing lion, jade RuYi and magpie, which represent "good omens" in Chinese culture, reducing cost while conveying an auspicious meaning. Combined with its excellent quality wine, it can satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.
Designer was commissioned to create range of dry fruit packaging meant for Indian market with strong visual narrative. Designer has created a packaging range with strong visual story of dry fruits where each nut is depicted as a king of its kingdom known as kingdom of health. Distinguished looking packaging further enhanced by using right set of color palette. By keeping entire packaging in monochromatic and only dry fruits have been kept in color photograph which is working as a focal point of packaging, the range is coming across very strong on shelf.
It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
The design stands out for its asymmetry and the organic shapes that show its Emporda origin. The changing geological environment and the territory modeled by the tramontana wind, with rocks eroded, has inspired the design. The shape becomes simple, discreet and at the same time innovative. Due to the pureness and the high transparency of the glass and the blue of the label, it slightly makes some blue shades in the bottle. Thanks to its geometry, depending from which perspective you look at the bottle, you perceive several different views. A singular design for a unique product.