Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
Dr Hart is the own brand of food supplements medicines from Sensiblu, one of the biggest pharmaceutical chains in Romania. The project has been designed from scratch and the visual identity provides a very good visibility for the brand. The main purpose of the packaging design was to create a deep connection between the consumer and the brand - and this thing proved to be possible by bringing into being "the doctor in the house".
Continue readingIt was needed to espress the value of the Graffetta Estate trhough an iconic visual that could cross all the four variant of the range, different but with a visible family feeling. The inspiration arrived from the real story of the land: an ancient coral reef. The magpie, representing the present terroir, keep in mouth a coral, representing the ancient reef: the present recognise the value of its past and they both fly together toward future. The concept has been expressed by print technology that exalted the differences also through tactile sensation.
Continue readingBeing the most important beer of Peru, Cusqueña wanted to embody their national ADN on their brand and packaging design. The challenge consisted on a thoughtful redesign to express the local Inca identity on every inch of the package. Thus, the logo badge was personalized with a slight detail to resemble the 12 angles stone, a famous piece of the Machu Pichu architecture.
Continue readingAs everyone knows, one of the things that drives the world forward can also be a source of trouble: if you have sex, there is a risk that you will catch a disease. That’s why the name is Fallo protetto! which is “do it but in a safe way”. In italian fallo protetto has a double meaning: is the second-person singular, present tense imperative of the verb fare (to do or to make), but it is also a noun, deriving from the Latin phallus, the erect male organ. The packaging design was conceived to underline the idea of protection.
Continue readingSoapmill packaging design reflects the brand's respect for nature and beauty and its discreet elegance. As most cosmetic products are experienced in contact with the skin, the packaging concept is based on the user's experience when in contact with the package, as a prelude for further discovering the products qualities. The boxes come in pastel colours and white and they are covered with embossed textures inspired by natural patterns and wild flowers mixed with refined traditional patterns. By this precious finish the cosmetic product becomes an object of desire.
Continue readingThe image of Stumbro Starka was changed in essence by creating a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath. The stork character appeared as a symbol of recognition. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
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Day of Design features outstanding packaging design projects and inspiring packaging design products.
Provisional bar by Naoya Matsumoto
Wednesday, 8 MayLuxury shoes by Gianluca Tamburini
Tuesday, 7 MayChallenging and disruptive design by Packlab
Monday, 6 May
Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.