Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Sapfo

The design is inspired by the name of the product, Sapfo, the tenth muse according to Plato, who was born in Mytilene (Lesvos). A hand-knitted net wraps every bottle, reminding the beautifying techniques that women in ancient times used for their hair and acting as a semantic reference to care and attention to detail. The packaging includes a tag, with a shape resembling that of ancient pottery pieces.

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Stroofee

A new stroop waffle brand was to hit the market, aiming to capture a wide range of audience with its playful and bold personality, and its wide range of flavours. In the age of communication packaging, this new brand was positioned to steer adults to explore their inner playfulness. With the created name playing the role of sounding like an entertainer brand, the rest of the packaging presented a new take on the universal language of emotions and characters, making the visuals represent the flavour in an engaging manner that instantly resonates with the feeling you get out of each flavour.

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Ferratus Sensaciones

The metal-inspired design made by the artist Emeric Minaya, it's an exercise in style where the author connects the meaning of the word Ferratus, " Made of iron," with the design of the Brand image. Multitude of metallic lines in silver, embrace in a vibrant way the wine contained in the bottle, wrapping to this, in an elegant dress of metallic lines. The design of the graphic image, as well as the Winery, combines a message of tradition and passion for wine, with the modernity and contemporaneity of its audience.

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MOTEMASCARA ONE

MOTEMASCARA ONE is the top product in the MOTEMASCARA series, Japan’s best-selling mascara. Everything’s been re-examined—from the specs to how it’s made—and evolved to create an unparalleled mascara. Everything women want in a mascara is here. The package, made primarily from an "Endmineral," expresses a crystal polished to shine like a peerless jewel. The transparent materials, previously used only to make works of art, bring out a majestic sense of transparency.

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Alita

The main goal of the redesign is to increase the overall brand awareness and highlight the distinctive features such as classical production methods, raw materials and quality. The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.

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Kosh!

Kosh! is a newly launched Indian oats brand by Future Consumer that aims to establish itself as India's 3rd grain after rice & wheat. For the packaging, the studio drew inspiration from Indian street typography & vintage industrial wholesale packaging, reimagining it in a modern context to establish a grass-root familiarity towards an unfamiliar grain. The concept adopts a fresh approach towards transparency by flipping conventional food package formats & bringing helpful nutritional information often lost in the fine print of the back-of-pack to the forefront.

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