Beer Packaging:old Hands by Springetts Brand Design

Springetts Brand Design Shows The Old Hands Beer Packaging

Springetts Brand Design, the author of the highlighted design Old Hands by Springetts Brand Design demonstrates, In the final design copper was introduced as a link to the barrel the brewers sit around at work when talking about hops and flavours. A raised varnish of a rough handprint was applied on to the copper so each bottle feels like the drinker is shaking hands with the old brewer himself. Copper also links to the tradition and craft of beer making. The second vibrant colour palette of the branding was used to illustrate the exciting flavours and combinations the range launched. The final design has modernity, craft, confidence and standout. .

Beer Packaging:old Hands by Springetts Brand Design Images:

VIA: http://competition.adesignaward.com/design.php?ID=54758

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