Day of Design

Stubborn Soda

Pepsi x Italian Design Icons

Moerie

Moerie product line contains overall feeling of naturalness, luxury and unique composition. Natural products of the Provence pharmacy as well as splendor of modern day fashion industry was great influence creating this concept. Only what matters the most is the main idea behind this design. All the superfluous elements were eliminated leaving only parts that customer cares about. A lot of attention payed to materials, printing technologies and quality while graphic contents minimized.

Old Hands

In the final design copper was introduced as a link to the barrel the brewers sit around at work when talking about hops and flavours. A raised varnish of a rough handprint was applied on to the copper so each bottle feels like the drinker is shaking hands with the old brewer himself. Copper also links to the tradition and craft of beer making. The second vibrant colour palette of the branding was used to illustrate the exciting flavours and combinations the range launched. The final design has modernity, craft, confidence and standout.

LuvIt Cocoisms

LuvIt Cocoisms is a range of Neapolitan chocolates from LuvIt, designed as a tasting palette of 4 distinct flavors based on increasing levels of cocoa content: milk, semi-sweet, bitter-sweet & dark. The concept aims to evoke curiosity among the Indian youth to explore beyond standard milk chocolate. Cocoisms is an initiation into the art of cocoa tasting, exploring increased cocoa in one's chocolate. Four playful personalities were assigned for each increase in cocoa content, starting with the Populist for the sweetest/lowest in cocoa & finishing with the Puritan for the highest.

Goodi

GOODI is a line of assorted all natural goodie for picnic snacks for young adults. Each snack is packaged in a convenient hexagon shaped package. Consumers can mix and match quantity and items according to taste and need. GOODI offers five different food packages, nuts lover, the fruit club, cookie junkies, chocoholic and juice addict. Each package has a unique structural package allowing for ease of use, and easy to share. A picnic is more than eating a meal, it is a pleasurable experience.