Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Jiugui Collector Product

Jiugui Liquor is the head brand of China's rich flavor Baijiu. In order to give back to favorite consumers, special commemorative collections are launched. The design style contains rich Chinese aesthetic sentiment and ancient flavor.

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XinJiHao Puer

In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years. The mountain pattern in the outer box and the three-dimensional mountain sculpture in the inner pot represent the mountain that the tea passed through in the process of transportation and the mountain that gave birth to the tea respectively, making the ancient Pu'er tea a container with unique memory.

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Kerloso Wine

A red wine from Chile, Kerloso comes from the Spanish "mystery of the magical colossus". In the wine label of this wine, it depicts what the navigators saw when they first landed on the island. The wrapping paper of the bottle is made of natural imitation rice paper. The questions raised by the stone statue add a sense of mystery and antiquity. The top of the wrapping paper is formed by flame burning. Each burn mark is unique and symbolizes a lost civilization.

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By Beth

The agency was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks. The packaging uses a colour palette of dark green and light pastel hues, high quality materials, structures and subtle print finishes to create a tangible sense of both luxury and prestige.

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Li Beer

The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also the salamander fish, pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.

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The Pompadour

The Pompadour is the pocket companion for the discerning gentlemen who want to reflect for themselves. Launched as a luxurious classy fragrance it captures the camaraderie of the classic English barbershop. The Pompadour was created to remind its targeted consumers of the 18th and 19th century where the barbershop was not only a place for gentlemen to procure a haircut or shave but a space where fraternities were formed. A truly iconic design for aspiring and classy gentlemen who seek experiences that help project them as being sophisticated and in the know.

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