Precious Pastries
Precious Pastries is a packaging design for Bazhen Cake, a traditional Chinese pastry that contains eight precious ingredients. The outer box and the paper handle combine to form the shape of a crane, a bird that represents health and longevity in Chinese Taoist culture. The construction is environmentally friendly and saves cost. When the box is opened, the top forms a complete image, and the different sides of four boxes join into one larger picture. The design connects the culture of a century-old brand with oriental aesthetics.
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