Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design and Innovation
Visual Identity System
Thursday, 27 June 2024

7UP Global VIS Redesign

7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage. The rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7UP as the as the authentic and original lemon-lime trademark since 1929.

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Chris Trivizas
Extra Virgin Olive Oil
Wednesday, 26 June 2024

Kopos® | Limited Edition

The aim was to associate the product with the olive grove and the hard work involved in the production of a high quality olive oil. Hence the product was named Kopos, which is the Greek word for toil. Accordingly, neutral, earthly tones reminiscing of the olive tree were selected for the packaging. The lettering fonts are clear yet elegant, in order to convey an essence of simplicity, unpretentiousness and naturalness. The bottle cap which is made of the olive branches serves as a creative gimmick.

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Alireza Jajarmikhayat
Powder Mix Paint
Tuesday, 25 June 2024

Crew

This concept project intends to be innovative in the paint market. “Crew” is a biodegradable powder-mix paint company that produces a wide rage of interior and exterior paint for consumers who not only need quality product, but whom are also environmentally savvy. The paint itself contains zero-VOC and the packaging is 100% recyclable, unlike other brands in the market. The packaging is meant to both protect the product and help it stack better on the shelfs. A kit is provided for those who not only need paint for their project, but, also who don’t have the tools needed.

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Kazuaki Kawahara
Packaging
Monday, 24 June 2024

The Fruits Toilet Paper

Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions. There are 4 designs to choose from Kiwi, Strawberry, Watermelon, and Orange. Since the announcement of the design and release of the product, it has been introduced in over 50 media outlets, including TV stations, magazines, and websites, in 23 cities in 19 countries.

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Springetts Brand Design
Beer packaging
Sunday, 23 June 2024

Beer'd Up

This is a concept for a new craft beer producer, that builds on the current trend of trendy new ale drinkers becoming more numerous than old fashioned lager drinkers. The idea draws together the two current fashion trends of craft beers and young hipster men who are bearding up (growing beards). The can illustration creates humour around men with beards and contemporary culture in general. The back of pack faces create hipster totem poles and a wall of Beer'd Up characters when stacked on shelf.

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Springetts Brand Design
Sugar packaging
Saturday, 22 June 2024

Enjoy

The brief from Silver Spoon was to create a new brand for people wanting to reduce their sugar intake but keep the benefits of real sugar. This concept emphasises the positive aspects of the sweetening product - 100% taste, 100% natural and 33% less calories. The brand name - Enjoy - captures the positive attributes of the brand, with none of the guilty feelings associated with trying to keep healthy.

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Designer of the day
Special Coverage
Thursday, 20 June 2024

World's best designers, artists and architects.

Good design deserves great recognition. Everyday, we are pleased to feature amazing designers who create original and innovative designs, amazing architecture, stylish fashion and creative graphics. Today, we are presenting you one of the World’s greatest designers. Checkout an award-winning design portfolio today and get your daily design inspiration.

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Day of Design features outstanding packaging design projects and inspiring packaging design products.

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