Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Breezer Be Bold

Interbrand was briefed to create Breezer's first-ever Limited Edition that screams internationality, sets its sights on the China market, and be irresistible to young females. The challenge was to keep the design uniquely true to the essence of each flavor, and yet still relevant to our female audience. The solution was a spontaneous physical interaction with each fruit’s appearance and texture, like squeeze a lime, so it is relevant to the product category. A twist was added to transform each bottle a special personality that reflects the bold and daring characteristics of female.

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Paths of Light

The best way to hold the short animation Paths of Light by Zina Caramelo was to ensure that the DVD had a beautiful case to match. The packaging actually looks like it was plucked from the woods and moulded to form a CD. On the outside, various lines are visible, almost appearing as small trees growing up the side of the case. The wooden exterior also helps to give it an extremely naturalistic look. Paths of Light is an extreme update from the cases many saw for CDs in the 1990s, which usually consisted of basic plastic with a paper package to explain the contents inside.(text by J. D. Munro)

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Old Hands

In the final design copper was introduced as a link to the barrel the brewers sit around at work when talking about hops and flavours. A raised varnish of a rough handprint was applied on to the copper so each bottle feels like the drinker is shaking hands with the old brewer himself. Copper also links to the tradition and craft of beer making. The second vibrant colour palette of the branding was used to illustrate the exciting flavours and combinations the range launched. The final design has modernity, craft, confidence and standout.

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MAMO

The new ‘MAMO’ brand presents a range of baby food that features food that goes beyond nutriment to feed the sensations, so important for children. Aim: to create an identity that is soft and appeals to the world of children but, at the same time, is strong to guarantee the products for the parents. A character has been created who tells stories that open the mind and emotions and, at the same time, tell of the properties of the products.

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LuvIt Rocks

LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.

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Nuts Snack Series

Yang Jung Eun designer designed the Nuts Snack Series packages for her client Gilim, a nuts company. The packages are illustration-driven design in order to provide customers an idea about the taste of the products to help their purchase. The designer made the nuts characterized and composed a fun composition with the material image as an illustration. And she did a graphic work and title lettering with computer programs. The Nut Snack Series was the first design in the nuts product to be tried with illustrations only and it has quickly become one of the most popular products in Korea.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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