Trying to combine the distinct elements that refer to the name of the product, the design reinforces the message that it proposes. It transmits an exciting and intriguing image. The illustration of a defiant condor displaying its wings, denotes the sense of freedom, conjugated with the symmetrical and suggestive medal, added to a background illustration with an imaginary landscape which brings poetry to the design, generate an ideal combination to convey the message wanted. A sober color palette gives it exclusive features and the typographic use remits to a traditional and historical product.
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