Day of Design

Le Tour De Monde

ALEXX Black Snake

AleXX is the first creative Ukrainian brandy in fusion style intended to change all previous stereotypes regarding brandy perception, consumption and serving! The fusion style consists in the production process: it is a blend of young French and mellow Tavriya brandy spirits aged in the Limousin oak casks from 4 to 30 years. Staying true to its creative status, every New Year AleXX presents its limited edition brandy in exclusive innovative package. AleXX Black Snake is devoted to the symbol of 2013 – black snake.

Kopos® | Limited Edition

The aim was to associate the product with the olive grove and the hard work involved in the production of a high quality olive oil. Hence the product was named Kopos, which is the Greek word for toil. Accordingly, neutral, earthly tones reminiscing of the olive tree were selected for the packaging. The lettering fonts are clear yet elegant, in order to convey an essence of simplicity, unpretentiousness and naturalness. The bottle cap which is made of the olive branches serves as a creative gimmick.

Curiosity Essence

This perfume was created as Curiosity's orginal perfume collaborating with Japanese renowned glass maker, SUGAHARA for the hand-blown bottle and a young Japanese perfumer for the scent. The perfume concept succeeded "CURIOSITY ESSENCE" the monograph book, revealing firm's design inspiration from Japan and the perfume was designed with the same philosophy. The suspended drop expresses the echo of memories, the simplicity of that moment reveal its transience as well as its immense preciousness.

Pepsi Challenge China

The Pepsi Challenge China Can dramatized the spirit of the Pepsi challenge campaign in which “Pepsi Ambassadors” issued a series of challenges and rewards to encourage the world to dream a little bigger, have more fun, and most importantly to Live for Now. Pepsi Challenge aimed to unleash the deep wealth of talent among China’s young entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation. Each can was designed to resonate emotionally as a uniquely styled piece of art, together making a collectible series.

Enjoy

The brief from Silver Spoon was to create a new brand for people wanting to reduce their sugar intake but keep the benefits of real sugar. This concept emphasises the positive aspects of the sweetening product - 100% taste, 100% natural and 33% less calories. The brand name - Enjoy - captures the positive attributes of the brand, with none of the guilty feelings associated with trying to keep healthy.