Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Avgoulakia

When you want to taste a classic product in an unexpected way, you need unexpected packaging. That’s what the designers had to create for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern and playful way. The chicken or the egg dilemma is commonly stated as: Which came first, the chicken or the egg? Well, in these packages, the chickens definitely had to steal the show! That’s how a human touch was added to the packaging, enriched with vivid, bright pops of color that brought a bit more of a modern twist.

Continue reading

 

Olive Tree Luxury

The new packaging design for German luxury natural cosmetics brand relates it's story of the artistically, like a diary, bathing it in warm colors. Seemingly chaotic at first glance, on closer inspection the packaging communicates a strong unity, a message. Thanks to the new design concept all products radiate naturalness, style, ancient healing knowledge and modern practicality.

Continue reading

 

Healthy Food Healthy Life

In everyday life rice is produced through modern conventional mass production. Many people may question if this production process is actually good enough. Therefore the research was made to confirm that the traditional rice growing process without any machines will yield good quality rice. This packaging convey the story of ancient Thai wisdom rice farming by carving it on the rice seed.

Continue reading

 

50 Years

2019 is Turk Tuborg’s 50 years in Turkey. 'I Mean It Agency' created the 50 Years Anniversary campaign & logo design. The starting point was the word 'fifty' which is written as 'Elli' in Turkish. Typographic packaging concept was designed based on keywords related to Tuborg's brand and production values. The designs included the word 'elli' (which means 'fifty' in Turkish) such as Experimentality, Intellectuality, Timeliness, Up-to-dateness.

Continue reading

 

7UP Egypt Ltd Edition Series

7UP champions originality and helps people get back to their most authentic selves. The 7UP Egypt Limited Edition Series, created in partnership with Egyptian artist Ghada Wali, celebrates Egypt’s identity, various eras, themes, and styles. The campaign was an opportunity to celebrate and take pride in all things Egyptian. The series includes 4 illustrations: a pharaoh with pop art sensibilities teamed with bold lines and vibrant colors, modernized Egyptian trademark patterns, an iconic cat with lotus flower embellishments, and the diverse and kitschy art found on Egyptian trucks.

Continue reading

 

Nutro Ultra Packaging Rebrand

Inspired by the high-end farm-to-table ‘foodie’ world, clarkmcdowall's distinctive design echoes the visual and verbal language of premium restaurants and clean eating cookbooks. Ultra broke with traditional pet food navigation systems by using the ingredients as a piece of beautiful expression. The packaging substrate with matte and gloss printed accents provides the finishing touch marking Nutro Ultra as an outstanding product of quality.

Continue reading