Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.
Continue readingBoho Ras sells packaged cocktails made with the finest local Indian spirits. The product carries a Bohemian vibe, which captures the unconventional artistic lifestyle and the visuals of the product are the abstract portrayal of the buzz that the consumer gets after drinking the cocktail. It has perfectly managed to achieve the midpoint where Global and Local meet, where they fuse to form "Glocal" vibe for the product. Boho Ras sells pure spirits in 200ml bottles and packaged cocktails in 200ml and 750 ml bottles.
Continue readingAs a new foreign brand will be sold in china,combining the brand culture of japanese products with the cognition of chinese people is important. Surprisingly, in chinese pronunciation, ‘pingba’ sounds like ‘pinba’, which means struggle.This label doesn‘t need to be glued, it’s fixed to the bottle by a sports bracelet. The advantage is that,the label itself is not only a label, but also an exquisite and inspiring card that could be preserved. After drinking, consumers could also remove the bracelet for wearing,so that pingba’‘s spirit could accompany and inspire them continuously.
Continue readingThis is a design work with oriental characteristics. It combines three representative elements of China: national color (Chinese red), national flower (peony), and national art (embroidery). This makes the work show an elegant Chinese style. When the box is opened, it looks like an ancient Chinese furniture screen. The moire frame shows an abstract mood, and the bottle is like a collection placed on the display shelf.
Continue readingThe "xinyou ran" is an old brand, the brand culture is wisdom, wisdom is the best representative of the book, in China there is a very Chinese book - bamboo slips, in the absence of ancient paper, the Chinese use bamboo slips to record text, spread wisdom. The designer made the liquor box into a bamboo slip. It was a direct expression of wisdom. The designer designed the opening of the liquor box in the same way as the bamboo slip. The opening of the liquor box was like opening a book full of wisdom.
Continue readingChinese New Year (CNY) is a historic festivity in Asia dating back to 14th Century, with three classic traditions that are pillars to CNY: BaiNian, where family and friends visit each other’s homes with gifts and well wishes; Candy Box, with compartments of treats for guests to enjoy; Red Packets, envelopes within which tokens of care, such as money are shared. In this campaign, the three key traditions are designed into one gift. Celebrating the brand’s annual theme of APxArt, traditional CNY themes are distilled into abstract layers, breathing modernity into this classic festivity.
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Day of Design features outstanding packaging design projects and inspiring packaging design products.
Lipstick by Juanjuan Hu
Saturday, 21 SeptemberBrand Identity by Keiichiro Yanagi
Friday, 20 SeptemberDown Jacket by ANTA SPORTS PRODUCTS GROUP CO., LTD
Thursday, 19 September
Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.