Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Flo

We were approached to work on the creation of a premium brand for the only Alkaline water to be released in Egypt, with a brand name and design that are unique and strong enough to become the most aspirational, Egyptian, water brand in the market. With a modern, progressive and artistic persona, we set to work to create an intricate brand that conveys its values of being bold, sophisticated and vibrant.

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PIXIO

PIXIO packaging concept visually communicates the product’s key feature - the versatility of a cube in pixel art style. Box transmits the pixio-block itself. Like Pixel art came from 8-bit computers and video game consoles – boxes are using the simplest tool – 8 cm cube with standard 16 colors. Available on the overwhelming majority of video subsystems where three bits encode RGB signals and the fourth bit encodes brightness. The design was created to make installations in retails. Based on the balance of limited colors, resolution, dimension to convey complicated concepts in an efficient way.

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Tropical Lighthouse

Last 9 is a music blog without genre limitations; its feature is drop shape cover and connection between visual component and music. Last 9 produces music compilations, each containing main music theme reflected in visual concept. Tropical Lighthouse is 15th compilation of a series. The project was inspired by sounds of tropical forest, and the main inspiration is music of the artist and musician Mtendere Mandowa. Cover, promo video and vinyl disc packing were designed within this project.

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William's Conserve

The client wanted a jar for a new conserve brand that was bespoke and that people would want to keep in the centre of the table, not hidden away in a cupboard. The inspiration for the design uses the original Histon signpost as a starting point. The windmill, duck pond, and local boot maker were also incorporated into the design. The choice of William’s rather than WMP Hartley for the branding was to distance the brand from the everyday range and to give a more personal feel to the range.

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Frederik

Frederik seems to be a different kind of beer bottle. It is named after the brands primary Brewmaster. The whole concept of design is connected to this feature. The design differentiates with its rounded edged square section both at neck and mother body of the bottle which seems as a new kind of idea for pressured beverages. Proportions between its neck and mother body creates a balance between label areas. Due to the square section design, a similar soft square shaped pim has placed on the back side of the bottle. For creating the design, blow and blow glass forming technology is applied.

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The Apothecary

In a market going increasingly digital this project explores the opposite, by transforming invisible concepts and ideas into tangible product. The Apothecary is a handcrafted set of cards focused on creating unique experiences between people and product through interactive design to reflect the curiosity and wonder of the unknown. Intaglio engraved sleeves, sculpted embossing, and touch responsive packaging culminate to craft a truly memorable user experience that is sure to leave a lasting brand impression.

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