Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Springetts Brand Design
Jam
Wednesday, 12 October 2022

William's Conserve

The client wanted a jar for a new conserve brand that was bespoke and that people would want to keep in the centre of the table, not hidden away in a cupboard. The inspiration for the design uses the original Histon signpost as a starting point. The windmill, duck pond, and local boot maker were also incorporated into the design. The choice of William’s rather than WMP Hartley for the branding was to distance the brand from the everyday range and to give a more personal feel to the range.

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TAMER BAHADIR OZTURK
Beer Bottle Series
Tuesday, 11 October 2022

Frederik

Frederik seems to be a different kind of beer bottle. It is named after the brands primary Brewmaster. The whole concept of design is connected to this feature. The design differentiates with its rounded edged square section both at neck and mother body of the bottle which seems as a new kind of idea for pressured beverages. Proportions between its neck and mother body creates a balance between label areas. Due to the square section design, a similar soft square shaped pim has placed on the back side of the bottle. For creating the design, blow and blow glass forming technology is applied.

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Alexander Chin
Playing Cards
Monday, 10 October 2022

The Apothecary

In a market going increasingly digital this project explores the opposite, by transforming invisible concepts and ideas into tangible product. The Apothecary is a handcrafted set of cards focused on creating unique experiences between people and product through interactive design to reflect the curiosity and wonder of the unknown. Intaglio engraved sleeves, sculpted embossing, and touch responsive packaging culminate to craft a truly memorable user experience that is sure to leave a lasting brand impression.

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PepsiCo Design and Innovation
Brand Packaging
Sunday, 9 October 2022

Maker Oats

The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The design language, inspired by Scandinavian simplicity, embraces simple geometry paired with clean iconography and sans serif letterforms, translating traditional premium cues into a modern interpretation. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of purposeful, premium materials shifts the conversation from "just another oatmeal" to a breakfast experience.

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Alexander Chin
Playing Cards
Saturday, 8 October 2022

2017 Collection Day

These limited edition decks focus on changing market views on playing cards from toys to fine art. Created to celebrate the 2nd Annual National Playing Card Collection Day, they epitomize the craftsmanship of card design featuring an innovative new box dubbed the Pluck Tuck with intaglio gold printed design onto opalescent stock. The unique friction sleeve allows the user to easily pluck either box end to reveal the cards inside. The graphic elements display flourishing quatrefoil language throughout to elevate the age and status of the package design, redefining market views of cards.

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Oleksandr Pogrebniak
Label and Packaging
Friday, 7 October 2022

Nordic Bravery

In this design three elements go together well: harsh beauty of Scandinavia, courageous viking and sparkling beer. The central place in the design of the label is graphic illustration, it attracts interest in textual support, makes it more intelligible and convincing. The chosen range of colors makes the label saturated and contrast. This design for beer can be of interest to active, independent and confident people who loves the beauty and purity of nature. The name of the beer and the design complement each other and it is the idea of the designer.

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Day of Design features outstanding packaging design projects and inspiring packaging design products.

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