Pepsi KSA Can
Pepsi is showing its pride in its football national team for their qualification to the world cup by picking out five main players, called The golden boys, to be featured in their world-cup related celebratory campaign. To show our understanding of the significance of this event for the Saudi people, we aimed to mainly highlight their sense of national pride. The result: five players, each representing a strong value in Saudi culture, are illustrated on five artfully designed Pepsi cans.
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