Day of Design

Coca-Cola Tet 2014

To create a series of Coca-Cola cans which spread millions of Tet wishes nation wide. We utilized Coca-cola's Tet symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tai" means Success, "Loc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tet decorations.

Patakukkonen Rye Pie

Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.

Motif Wine

Our vision was to „think“ the world of wine anew. We wanted a graphic pattern to visualize the taste and character of six different wines. The letter M, with lines in a 60-degree angle, acts one the one hand as a key visual and unites all of the bottles under one corporate design. On the other hand, the varying shades of color and the individual patterns provide a tasteful indication of whether the wine is sweet, full-bodied or effervescent. To enhance the visualization of the wine character, we chose earth- and fresh warm colors as well as soft yellow or green tone.

MAMO

The new ‘MAMO’ brand presents a range of baby food that features food that goes beyond nutriment to feed the sensations, so important for children. Aim: to create an identity that is soft and appeals to the world of children but, at the same time, is strong to guarantee the products for the parents. A character has been created who tells stories that open the mind and emotions and, at the same time, tell of the properties of the products.

Shanliang Rice

Cutty Sark

The outlook on the Scotch whisky segment in India is masculine. It is traditionally an expensive drink that symbolizes achievement and success. Taali Creative has taken its brief to create an India relevant packaging and brought focus on the Cutty Sark spirit and personality. The symbology of the shield, ship elements have been emphasized so the brand does not lose its character in its effort to relate to a local market. Contrasting colours were used to create shelf presence and visibility. To hold, the pack has a texture created with UV varnish which deepens the idea of a stormy sea.