Day of Design

5 Principles

The 5 Principles is a series of funny and unusual candy packaging with a twist. It stems from the modern pop culture itself, mainly the internet pop culture and internet memes. Every pack design includes a simple recognisable character, people can relate to (the Muscle Man, the Cat, the Lovers and so on), and a series of 5 short inspirational or funny quotes about him (hence the name - 5 Principles). Many quotes also have some pop-cultural references in them. It's simple in production yet visually unique packaging and it's easy to expand as a series

Ecgberht of Kent

Inspired by local history and iconic architecture the label design incorporates textures, geometry, and graphic embellishments. Colors were selected to complement the brand and stand out. Architectural influences were combined with organic botanical shapes to reflect the subtleties, detail and craft of the distilling process. A final touch of silver foil and embossing brings a modern shimmer to the bottle pushing the brand credo – Embrace your history. Create your future.

Green Dream

The concept of “The Green Dream” is to grow a combination of plants in a glass container. Customers can enjoy and experience the fun of putting individual plants together to create their own combinations. The product packaging appears like a colorful puzzle box. Unlike regular cardboard or rough packaging, the plants come in a cushioning bag that also highlights the plants and enables customers to clearly see what they have purchased before opening it. In addition, the air-filled bag will prevent damage during shipping thanks to its unique cushioning effect.

Brown's Rice Packaging

The theme of one can is 'people', represented through images of farmers, along with the tattoo designs that delineate the local class structure. Another can has the theme of 'place', represented through images of Taitung's natural beauty, along with a classic headdress. The third can has the theme of 'fruit', as in 'fruits of labor', as represented by images of bountiful harvests and celebrations. Three cans features three aspects of local culture, woven together into a coherent story that bears witness to the cultural heritage of Taitung’s rice.

Lay’s Year of the Monkey Ltd Collection

Water For Change

Billions of non-biodegradable plastic water bottles end up in landfills each year. Millions of people die from drinking contaminated water. “Water for Change” is an ethical company with a big heart and a passion for change. That is why the product is packed in recyclable Tetra Prisma® carton and for every “Water for Change” purchased, 10 litres of water is donated to a village in the developing world.

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