Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

East travel

The design of Journey to the East in mind the selection of traditional Chinese literature, Journey to the West as the theme, the four monks of the drama masturbation face mosaic image of abstract expression in the wine packaging on the show, the Chinese drama, classical literature and traditional liquor Like very representative of the Chinese cultural elements in a more fashionable way of integration, the East through a different interpretation of design to convey to the world.

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Nurture

Using the insight that hidden sugar in drinks is seen as the devil as a starting point, a proposition around creating a ‘drink that cares’ was the initial thinking behind the brand's redesign. The image of a mother elephant protecting her calf became a powerful emotive metaphor for the brand and how it cares about children – this character was given the name ‘Firsty’. By making the trunk transform into the straw a fun feel was added to the pack. The overall watercolour illustrative style reinforced the natural goodness to the brand.

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Beres Tokaj

The wine label design was inspired by the drop shaped logo of the winery's parent company. The company is a pharmaceutical company whose first product was the Beres Drops. The central element of the design is cut drop, which occurs as a continuation of two arcs. The arches symbolize the fertile hills of the area from which the wine was born, which appears as a drop. The line pattern represents the vine stocks. The base wines are colorful, youthful, the premium wines are more severe, distinguished by more subdued colors and metallic stamp foils from each other.

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BaanCha

BannCha is a unique, new brand of instant tea currently available in 5 popular, traditional Thai fruit flavours, each offering a genuine taste of the Land of Smiles. This delicious beverage tastes just like drinking juice freshly squeezed, straight from the fruit, and the packaging cleverly captures this concept by creating a stunning visual of half-sliced fruit which at the same time resembles a cup of tea. These 5 flavours are the beginning of an extensive range of exciting choices to come.

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Herbal Drink

The basis for their concept is an emotional element. The developed naming and design concept are aimed at the customer's feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. Their package expresses the effects of plan extracts, the colorful patterns directly printed on white porcelain bottle which resembles in the shape of flowers. It visually emphasizes the image of natural product.

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LuvIt Rocks

LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.

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