Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Olha Takhtarova
Packaging
Saturday, 6 July 2024

Wink Lashes

For the professional Wink Lashes series, a unique, attractive package was created, revealing the benefits of the brand. The graphic symbols help to display the main idea of the design - a magical transformation. The "Eye" image was a basis, whereas a separate visual element in the corresponding design was created for each product line. The correct use of color helped the brand embrace a complete look and effectively communicate with the customer. The developed design increased the level of brand awareness and popularity and made the TM more competitive.

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Dennis Furniss
Limited Edition Packaging
Friday, 5 July 2024

Pepsi Culture

Pepsi Culture celebrates Mexico through a series of limited-edition cans. The design explores the rich and vibrant cultures of six Mexican cities and their passion for the arts and crafts. Through meaningful symbols and regional references the designs are brought to life as illustrative patterns that honor century old traditions and infuse contemporary design aesthetics. This blend ancient meanings and modern design sensibilities creates a rich narrative that perfectly reflects the ethos and modernity of the Pepsi brand.

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Guangzhou Cheung Ying Design Co., Ltd.
Tea Packaging
Thursday, 4 July 2024

Rosa Roxburghii

In order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, it combine the aesthetic feeling of traditional culture and modern elements to interpret the life concept of returning to original nature, and staying healthy and progressive embedded in the brand. The overall design is based on the "Chinese style" illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii.

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Kazuaki Kawahara
Packaging
Wednesday, 3 July 2024

Hotel New Grand Ready-to-eat Meals

This product is a ready-to-eat meals package design for the only classic hotel in Yokohama. They wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design. With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.

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LiDingding
Tea Packaging
Tuesday, 2 July 2024

The Soloist

The Soloist Chinese Tea blends traditional Chinese culture and modern aesthetics. Through the ingenious combination of form and meaning, it creates a unique packaging style which impresses the audience deeply. Seven true flavors from the mountains and nature can bring you into a peaceful world in a moment. The unique visual impression and high-quality material experience fully meet the buyers' pursuit.

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PepsiCo Design and Innovation
Beverage
Monday, 1 July 2024

Pepsi Culture Can Series

Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs. Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together.

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