Day of Design

Tazze

Stroofee

A new stroop waffle brand was to hit the market, aiming to capture a wide range of audience with its playful and bold personality, and its wide range of flavours. In the age of communication packaging, this new brand was positioned to steer adults to explore their inner playfulness. With the created name playing the role of sounding like an entertainer brand, the rest of the packaging presented a new take on the universal language of emotions and characters, making the visuals represent the flavour in an engaging manner that instantly resonates with the feeling you get out of each flavour.

Yijin Jiu

Chinese Medicinal Liquor Packaging, The packaging design adopts the inner packaging combined form, packaging ceramics bottle, suitable for storage of liquid products, packaging paper and corrugated paper with color printing form, suitable for packaging and transport protection. On the surface of the packaging design, the use of the geometric design of the design of a simple packaging effect, only gold and black two colors. The simple geometry of the triangle, the outer packing and the inner packing are the same style.

Sisidyll

The team saw an opportunity to elevate the brand from basic to life-style, focusing on its high-quality core ingredient Australian blueberries. Giving it a ‘real fruit’ feel but not in an overt way, the team wanted the brand’s quality to whisper rather than shout. This meant creating a new structural form with a clear organic influence and employing clever colour accents for the packaging. The packaging design, bespoke hand-lettered brand mark and insignia are subtle, understated and sophisticated all hallmarks of premium products in the skin care category.

I Classici Cherchi

For a historic winery in Sardinia, since 1970, it has been designed the restyling of labels for "The Classics" wines line. The study of new labels wanted to preserve the link with the tradition that the company is pursuing. Unlike previous labels it worked to give a touch of elegance that goes well with the high quality of the wines. For the labels has been working with the Braille technique that brings elegance and style without weighing. The floral pattern is based on a graphic elaboration of a pattern of the nearby church of Santa Croce in Usini, which is also the company logo.

Twisting Spirits

Twisting Spirits are IT geeks turned gin geeks, inspired by their data-driven background Lyon & Lyon wanted to apply it to the often traditional world of gin. TS's gins have very distinctive flavours, L&L ensured the consumer could experience each flavour before tasting it, by open sourcing their ingredient data. The labels are a result of representing every ingredient as a coloured bar, the more of it the bigger the bar. Each flavour is printed onto its own tactile embossed GFSmith Colorplan, so it feels like it tastes.