Day of Design

Volksbier

A moulded PET container with an Aluminium lid. PET container should be as clear as possible, similar to glass appearence. The model for the mould is similar to the traditional beer mug. The aim is to give consumers the traditional feeling and the joy of drinking with friends. Another benefit we consider the high impact on the shelf of the product. The branding should be realized on a straight surface. The solution we consider to be less costly compared with the traditonal cans, can be produced in house if a blow mouldign tehnology is availble, reduce energy consumption and logisitic costs.

Stumbras Premium Organic

Stumbras Vodka Premium Organic is produced from wheat grown on an organic farm and deep subsurface water. Its production also includes filtration through a unique linen filter. Flax is still a distinctly Lithuanian plant and thus acted as the leading design inspiration. The natural, blue colour of the flax blossom, the pattern on the bottle neck reminiscent of mature flax, and the linen filter symbol are the main eye-catching design elements, while the paper used for the label, the subtle foil decor and the embossed details evoke sensations of touch.

Fisj

The design of "Fisj", by Simen Wahlqvist, is done in such a way that the viewer instantly gets the concept without even having to read the text on the package. The visual of the tin opener shaped like a hook tells a story without using words at all, instead it alludes to how the product got from the sea, to the supermarket shelves and eventually onto a slice of bread.

Insal'Arte

The pack contains fresh salad. Every package shows the initial letter of the product which is inside of it (as for example: L for Lattughino, S for Spinaci etc.). For the realization of every letter it has been created a sculpture made with salad’s leaves which it was photographed (without any image editing or 3d graphics), using the salad contained in the package. The result not only shows the fresh product contained in the package but also creates immediate recognisability when shelf stocked and the possibility to establish customer interaction having the entire alphabet at their disposal.

Black Label

The contemporary use of colour and industrial typography is juxtaposed against custom photographed black-and-white imagery that communicates the provenance of each product by capturing origin or old world preparation methods. The bold and colourful industrial typography on the black background provides unique personality and immediate brand recognition while enabling variety differentiation among larger sub-families. The result: a creation of sophisticated and distinctive brand & package design.

D'ORO