Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Meijie He
Wine Packaging
Sunday, 15 December 2024

Moutai Dream Red

The design is a masterpiece of craftsmanship, distinctly different from other wines. It embodies a unique aesthetic concept and cultural symbols that Moutai presents. It process begins by addressing issues related to brand recognition, product understanding, price perception, channel communication, and user experience. Building on these foundations, the creative design aims to convey the cultural essence of Moutai, the uniqueness of Dream Red, and the exclusivity of the Moutai intellectual property. This approach highlights the product's innovative, fashionable and high end qualities.

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Dheeraj Bangur
Heritage Liqueur
Saturday, 14 December 2024

Indian Absinthe

Indian Absinthe is a bold tribute to ancient elixirs and the craft of fine distillation. Rooted in tradition yet shrouded in mystery, it captivates with deep herbal complexity. Encased in an elegant emerald-green bottle, it embodies a rebellious spirit where timeless craft meets boundless imagination. Each sip reveals a symphony of botanicals, a fusion of flavors that lingers like a legend. Every pour evokes the essence of forgotten rituals and the thrill of discovery, inviting you to explore a world where heritage and innovation blend seamlessly.

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Ian Wallace
Gin
Friday, 13 December 2024

Flora

The Flora label design is a visual homage to the awe inspiring landscapes of both northern and southern Chile, capturing the rugged beauty of its mountains, expansive deserts, and the skies that stretch endlessly above. The color palette, inspired by the vibrant hues of sunrises and sunsets, envelops the viewer in a sense of place, evoking the warmth and magic of these remote regions. The golden foil adds a layer of sophistication, symbolizing the vitality of nature. This design tells a story rooted in the Chilean mystique, offering an experience and storytelling.

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Meijie He
Baijiu Packaging
Thursday, 12 December 2024

Guijiu 20

Motivated by the unique human spirit and natural landscape of Guizhou, China, this product is crafted by refining the traditional patterns and natural symbols of local ethnic minorities. It embodies distinctive brand characteristics and a profound integration of local culture. The bottle design incorporates traditional motifs from local ethnic groups, showcasing modern aesthetic sensibilities while conveying deep humanistic emotions. In terms of material selection, the combination of glass and specialized technology mimics the noble texture of ceramics, effectively reducing production costs.

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Meijie He
Baijiu Packaging
Wednesday, 11 December 2024

Kweichow Moutai

During the Tang dynasty, China and Japan participated in frequent cultural exchanges. Numerous Japanese ambassadors, exchange students, and monks traveled to the Tang dynasty to study, which had a profound impact on Japan. This influence extended beyond politics, economics, and culture to include aesthetics, philosophy, education, and various other fields. The product design reflects the unique cultural aesthetics of both countries, emphasizing this distinctive feature that sets it apart from standard product packaging.

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Meijie He
Baijiu Packaging
Tuesday, 10 December 2024

Yanghe Naked Bottle Liquor

With the core concept of to Simplicity, Historical Glory, Yanghe Naked Bottle Liquor seamlessly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle resembles liquid moonlight, while the unique goat-horn structure alludes to the iconic pattern associated with Yanghe. The packaging retains classic elements such as the plum bottle and butterfly label, exuding a retro and elegant quality that enhances the product's fashion appeal, strengthens consumers' brand recognition of Yanghe, rediscovering its heritage, and paying homage to tradition.

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