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Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Jin Zhang
Beer Packaging
Wednesday, 22 May 2024

Jinlongquan

Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.

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Olha Takhtarova
Granola Packaging
Tuesday, 21 May 2024

Granovita

Granovita preaches a simple approach to making granola with the best tasting natural ingredients while keeping the essence of the brand no frills. Granovita's packaging design had to reflect honesty about the product and the ingredients. The design had to inspire consumer confidence in the product. By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market.

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Marco Ventrice
Packaging
Monday, 20 May 2024

Loacker Rebrand

New rebranding and pack design created for Loacker. The new logo integrates the Company's historical emblem and Mt. Sciliar which can be seen from their building windows. The goal was to communicate the brand essence: family, roots and nature. Loacker is not just a brand, is a family name. They established their first plant at 1000 mt to use the valley' spring water in their wafers. The new packaging has redefined the elements hierarchy, while the product representation becomes realistic and straightforward, offering a recognizable system on over 200 products divided into several lines.

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Wolkendieb Design Agency
Rebranding
Sunday, 19 May 2024

Koch's Meerrettich

The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!

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Dmytro Lynnyk
Energy Drink Packaging
Saturday, 18 May 2024

Iguana

The composition of Iguana Energy is perfectly balanced. All components perfectly complement each other, creating an energy effect. Were offered several options, more simple and concise. But the first option was conceived in the form of leather, Iguana skin. this idea just kind of popped up. The design (background in the form of scales, scratches) and the brand name are intertwined and reinforce each other. It was for even greater manifestation of identity that in the bank it was the power engineer who was asked to make scratches that give a feeling of strength, energy and cheerfulness.

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L3branding
Milk Packaging
Friday, 17 May 2024

Satine Pro

Satine as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. We created a new picture by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, we integrated technology, art and nature into one design.

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