Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
The new packaging for PROfit launched in early 2013 evolving the brand identity and concept from a standard container to a stand-alone iconic package that is aggressive, sporty, and modern. The packaging features a sport infused container with a highly reflective and clean label with ghosted attributes. Tying the two together is a hexagonal texturing feature on both label and container.
Continue readingThis project is unique in many ways. The design had to reflect the unique character of the product in question – exclusive author wine. Besides, there was a requirement to communicate the deep meaning in the product’s name – superlative, solstice, contrast between night and day, black and white, open and obscure. The design had the intent to reflect the secret hidden in the night: the beauty of the night sky that amazes us so much and the mystic riddle hidden in the constellations and the Zodiac.
Continue readingA brand idea seeking to break new ground in the baby food category by the introducing a fresh chilled range of part-prepared baby food, similar to formats available for adults. This would allow mums to make their ‘own’ baby food easily and quickly. The concept name is intended to convey the integrity of the ingredients and how the right food is key to healthy development. The creative execution is a playful, literal expression of ‘you are what you eat’ - presenting your baby as happy and healthy with the help of the best ingredients.
Continue readingThe gold-shining “Lithuanian vodka Gold. Black Edition” inherited its exclusive look from Lithuanian folk art. Rhombus and herringbones, combined from little squares, are very common patterns in Lithuanian folk art. Although reference to these national motifs gained more modern forms – mysterious past reflections were transformed into modern art. Predominant golden and black colours emphasize the exceptional vodka filtration process through coal and golden filters. This is what makes “Lithuanian vodka Gold. Black Edition” so delicate and crystal clear.
Continue readingIn the world of spirits, METAXA is celebrated as the smoothest spirit under the Sun and is often a gift of choice. In the premium spirits industry, gift boxes are often made of metal, most commonly in rectangular or cylindrical shapes. With METAXA On-Metal, the House of METAXA creates a metal showcase that is both curved and smooth, in an unusual shape, to echo the smoothness of the liquid. For this striking metal box, inspiration did not come from the metal box industry, but rather from metal techniques and finishes used in automobile production.
Continue readingPropeller is a collection of spirits from various parts of the world, associated by air travel theme and a pilot traveller as a brand character. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
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Day of Design features outstanding packaging design projects and inspiring packaging design products.
Stool by Troy Backhouse
Monday, 19 AugustPackaging by Springetts Brand Design
Sunday, 18 AugustInstallation by Guilherme Torres
Saturday, 17 August
Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.