Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

West Lake Beer

The natural beauty and humanistic heritage of West Lake inspire this beer packaging design. It incorporates iconic sceneries such as Melting Snow at Broken Bridge, Three Ponds Mirroring the Moon, and the mid lake pavilion, serving as a window to showcase the cultural essence of West Lake. The design achieves a harmonious blend of classical and modern elements through the use of seal script in font design, the typography style of Song Dynasty calligraphy, and specialty printing. This imparts the beer with visual appeal and cultural significance that extends beyond its identity as a beverage.

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Ken14

The packaging for Ken 14 contributes to a green product image through the use of the biobased material, environmentally friendly non woven fabric, and biodegradable renewable paper box. It also takes into account interactive experience, as well as cultural and emotional needs of consumers. By skillfully integrating the natural scene of barley fields in Hulunbuir with elements derived from Chinese old newspaper, the packaging offers consumers an unexpectedly pleasant visual and emotional experience.

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Sui Li

The packaging design achieves perfect harmony between nature and craftsmanship, tradition and modernity. Through a profound exploration of the essence of the brand and geographic uniqueness, the seed concept takes the central stage in the design, visualizing its organic growth and liquor making artistry through a seed vein texture and a gold seed shaped label. The silver box evokes dignity and modernity, while white river contours at its lower part symbolize the fertile land and natural vitality, expressing a seamless connection between the brand, natural resources, and its respect for nature.

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Ghaffari

This result is a minimalistic yet powerful visual language that bridges corporate gravity with approachability. This systematic approach resolved fragmented branding challenges and delivered a future-proof roadmap, enabling seamless scalability across markets and media. By balancing audacity with restraint, Ghaffari Co. now stands as a beacon of innovation, proving that simplicity, when strategically executed, can drive profound resonance.

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Fabrika Coffee

The standout feature of the packaging is the die-cut window shaped like the logos coffee grinder blades. This design element allows the coffee beans to be visible, offering a distinctive visual effect that highlights the products natural quality. The curated color palette differentiates the coffee blends and enhances the packagings shelf appeal. The text placement is designed to provide clear and concise information about the roast level, flavor notes, and origin, all while maintaining a clean and minimalistic aesthetic.

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Samarqand

Qazvin Baklava is one of the traditional sweets of Qazvin city. This pastry is made from edible nuts such as pistachios, almonds, cashews, walnuts, and hazelnuts, with ground pistachios being its main ingredient, giving it a distinct green color. The primary brand archetype is the Caregiver, chosen for its key traits of generosity and health promoting qualities. Another archetype is the Sage, symbolizing a wise, knowledgeable, and learned figure, someone who believes in knowledge and uses it to create health based products.

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