Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
The product does not only focus on making a good visual impact, but also aims to build a better brand personality through graphic communication. The design is mainly composed of its special alien figure, creative background settings, and intense color blendings. The alien figure with its head and eyes is representing a bold, energetic, and passionate brand personality. The detailed background patterns consolidate the futuristic alien characteristic.
Continue readingDay One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
Continue readingThe packaging design of this product integrates the local nature, culture and tourist attractions, and combines the characteristics and themes of the product itself to enhance the scene experience of consumers. Visual changes brought about by separate images and different packaging combinations are easier to form sales interaction and communication. There is a card attached with the product, the front side can be used as decorative painting display, and the back side is a line drawing screen, which can be filled with color and doodle freely to increase consumers' participation experience.
Continue readingThe packaging design for smoked trout products combines contrasting colours together with specific elements (the circular pattern background, the medieval gate shape for the cardboard cutting and the golden seal) in order to communicate the attributes of the product: tradition, heritage and natural ingredients. The most visible items: the seal and the medieval gate shape are present on the entire product range, and represent both tradition and continuity.
Continue readingGu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture.
Continue readingThe newly founded Eisbock brewery asked the graphic designer and illustrator Res Zinniker for a packaging design. The starting point was the name Noxx and the black bottle. The design was printed directly on the glass and a special color was selected for each type in addition to white. Dark as night (Noxx), a series with eerie creatures that stimulate the imagination was created.
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Day of Design features outstanding packaging design projects and inspiring packaging design products.
Spirits and Alcohol by AETHER NY, LLC
Saturday, 23 NovemberPackaging by Olha Takhtarova
Friday, 22 NovemberPackaging by PepsiCo Design and Innovation
Thursday, 21 November
Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.