Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.
Continue readingHimalaya Sheet Mask is a packaging design for a face sheet mask in the personal care category. The system covers five variants and uses a bright color palette, a playful font and a central note to self. Illustrations present the natural ingredients of the product in a soft style. The sachet is printed in CMYK, white and four special Pantone colors. The logo and the image are finished with spot gloss varnish, while the remaining surface is matte. The design is intended to appeal to young buyers in global markets.
Continue readingAdrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry.
Continue readingPepsi Mom Handworks is a limited edition packaging series for beverage cans. The series celebrates a collaboration between PepsiCo and the Mom Handworks Cooperative Program of the China Women's Development Foundation. The partnership began as part of the 2019 Bring Happiness Home Chinese New Year campaign. Three collectible cans present Chinese cultural heritage through three different regional embroidery styles. The design promotes the work of the cooperative program and reflects a commitment to local relevance.
Continue readingTazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.
Continue readingSparkeau is a sparkling water bottle with an ergonomic curved form. The opening and the base are round and narrow, and the profile widens into curved lines at one third of the height, so the bottle is easy to hold and grasp. The bottle is made of glass, which is simple to clean, reusable and recyclable. An environmentally friendly shrink film is used for the label, which avoids glue residue and supports easy recycling. The outer box is made of corrugated paper, opens easily and can be reused as a recycling box.
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Day of Design features outstanding packaging design projects and inspiring packaging design products.
Commercial Architecture by 00GROUP
Tuesday, 13 OctoberHouse by Lucas Padovani
Monday, 12 OctoberBuffet by Estúdio Galho
Sunday, 11 October
Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.