Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Little Greta
Logo and Packaging
Sunday, 3 March 2024

Amarico

Designers were approached by an Italian producer launching a new range of non-alcoholic aperitifs, Amarico. The goal was to create a logo and packaging design for this authentic Italian product. They decided to develop the design around the product's key qualities, the beverage's aromatic, creamy and Italian style, with citrusy notes of bitter orange and lemon, fresh and crispy with a harmonious after taste. New fonts and a set of elegant hand-made illustrations were created depicting botanical motifs and ingredients.

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EvanChen
Packaging
Saturday, 2 March 2024

Green Boat Song

The packaging is for an agricultural product. It uses Klein blue in a large area to create professional atmosphere, reflect the quality of products and emphasize the brand feature of organic. Its main body adopts exquisite woodcut prints, depicting freely growing hens and breeding environment. Surrounding vines and flowers brings a sense of nature and purity. The layout of product information enriches the picture content, and at the same time, it also gives enough space to breath.

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Piti Amornlertwattana
Branding and Packaging
Friday, 1 March 2024

Prow Thai

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

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Sangeeta Deshpande
Packaging Design
Thursday, 29 February 2024

Himalaya Sheet Mask

Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya and Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements.

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PepsiCo Design and Innovation
Beverage
Wednesday, 28 February 2024

Pepsi Mom Handworks

This limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with China Women's Development Foundations and Mom Handworks Cooperative Program. Pepsi and Mom Handworks kicked off their partnership as a part of the 2019 to bring joy and happiness to Chinese homes for New Year Campaign and also they can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles.

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PepsiCo Design and Innovation
Beverage
Tuesday, 27 February 2024

Tazo Refresh

Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.

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Day of Design features outstanding packaging design projects and inspiring packaging design products.

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