Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Green Field Watchmen

The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

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Guijiu Zodiac Series

This product is a commemorative liquor for the Year of the Dragon by the Guijiu brand. Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The GUIJIU brand embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the GUIJIU brand.

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Vintagience

This design is a branding project for vintage sake. The designers focused on the sake brewer's scientific approach to making aged sake and designed the brand based on the concept of Vintage × Science. The shining gradation on the label, created by special printing techniques, expresses the blend of long years, scientific aging methods, and the brewer's passion. The clock's hands symbolize the continuous passage of time during the aging process. The design aims to create new possibilities for sake while incorporating Japanese aesthetics in the product name and symbol.

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Tamausagi

Tamausagi is a bottled tea brewed with Uji Gyokuro, the highest grade of Japanese tea. We designed the brand to enhance and capitalize on the value of Japanese tea, which has been offered for free. The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol is derived from the legendary rabbit that guided the guardian god of Uji. The bottle design depicts a moonlit night with thin clouds, representing the Gyokuro tea's cultivation method of blocking out the sun's rays. This is a new Japanese tea design to be offered during special moments.

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JO-CHU

Naorai created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shide" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, Nosigner traced the shape of a water-filled balloon created by surface tension and connoted the moment when purified water droplets drop.

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Win the Future

It spearheaded the gift boxes creation, infused with ESG principles from printing to packaging. By opting for soy-based ink and eschewing repetitive hot stamping, the design amplifies recyclability, echoing a steadfast dedication to sustainability. This metamorphosis elevates ordinary chicken eggs into meaningful gifts, embodying sustainable values. Through the innovative integration of eggshell paper trays, a product of Chinyi Eggs Technology, the design showcases environmental friendliness and recycling practices while ensuring outstanding durability and texture.

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