Day of Design

Wen Liu

Beverage

Thursday, 4 January 2024

Yedao Lugui Baijiu

The idea of the design is about the famous eight tourist attractions in Hainan Province of China. The design applies an illustration form to draw those eight tourist scenic spots on the bottle of the product. The packaging of the product is simple with Hainan characteristics. The tourist can use the product as a gift for their relative and friend. The design of the product packaging propagandizes the local cultural characteristics of Hainan. It also spread the Hainan’s tourist attractions culture.

Maja Maksimovic

Supplements

Wednesday, 3 January 2024

Aava

Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.

Xiaomi

Smart Watch

Tuesday, 2 January 2024

Xiaomi Watch

The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears which reflects that time is like water flowing away quickly. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.

Xiaomi

Product Packaging

Monday, 1 January 2024

For India

Xiaomi India's packaging line has a new visual system. The new design wishes to strengthen brand recognition, as well as emphasizes the technological edge of Xiaomi products. The packaging has a carefully designed layout to communicate branding identity. Typographic, color and icon design also ensures that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions. The front design builds a clear structure to display product information. After all, packaging becomes a visual memory and stand apart from market competitors.

PepsiCo Design and Innovation

Packaging

Sunday, 31 December 2023

Mtn Dew AMP Game Fuel Launch

Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Zi Huai Shen

Scented Candle

Saturday, 30 December 2023

Hloipnee

Fusion is a process of melting, combining and then integrating in one. It is a belief of the establisher of Hloipnee that combines the insistence on the product and care for the environment. The identification logo combining light spots and letters symbolizes that the light of spirit leads the brand forward, and let consumers enjoy the products that have perfect fragrance tastes and purify spirit leading to relax. It also represents the determination of Hloipnee on positive and caring environment in the future.

Day of Design

Yedao Lugui Baijiu

Aava

Xiaomi Watch

For India

Mtn Dew AMP Game Fuel Launch

Hloipnee

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Yedao Lugui Baijiu

Aava

Xiaomi Watch

For India

Mtn Dew AMP Game Fuel Launch

Hloipnee

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER