Day of Design

Hyein Kim

Packaging

Wednesday, 17 January 2024

Milk Baobab Baby Skin Care

It is inspired by milk, the main ingredient. The unique container design of the milk pack type reflects the product characteristics and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin. The round shape is applied to the corner for safety of mom and baby.

Wang Qi Jun

Liquor

Tuesday, 16 January 2024

Jiu Ming Tang

The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output. Modern culture and traditional culture are integrated and innovated to a large extent. The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers, arouse the new trend of traditional culture and enhance cultural identity Sense.

Wen Liu

Beverage

Monday, 15 January 2024

Si Te Baijiu

The box is embossed with a treasured flower pattern. The design has a complex and vitality effect. The shape of the label is inspired by the traditional Chinese mascot Ruyi. A traditional seal shape is underneath the label. The idea of using seal shape on the design is inspired by Chinese dragons and the Great Wall. The design transfers an oriental concept. The result of the product design is delicate.

TIGER PAN

Sugar-free Sparkling Water

Sunday, 14 January 2024

Jianlibao Wepop

The pixelate effect typeface is the most interesting detail on this bottle. Characters are split out and designed separately, each stroke standing for a different building block, in which pop art is endowed with childish fun. The flexibilities of pixels or building blocks will provide a wide range of applications and combinations. Building blocks and pixels are important graphics representing methods. This kind of illustration may help this product to achieve more effective communication with young consumers.

Laurent Hainaut

Branding and Redesign

Saturday, 13 January 2024

Old Parr

forceMAJEURE was asked to create the brand world for the redesign of Old Parr, the whisky born in Scotland that has conquered the warm heart of Latin America where it is a synonym of unpretentious status. The team first set out to create a brand vision for Old Parr that would become the visual representation of brand values, elements, and personality that could be translated into any medium space. This became the touchstone for how the brand would develop, as the team moved from packaging to communication, activation, events, and experiences.

Dmitry Kultygin

Packaging Concept

Friday, 12 January 2024

Faberlic Supplements

In the modern world, people are constantly exposed to the aggressive effects of external negative factors. Bad ecology, the busy rhythm of life in megalopolises or stresses lead to increased loads on the body. To normalize and improve the functional state of the body, supplements are used. The main metaphor of this project has become the diagram of improving the well-being of a person with the use of supplements. Also, the main graphic element repeats the shape of the letter F - the first letter in the brand name.

Day of Design

Milk Baobab Baby Skin Care

Jiu Ming Tang

Si Te Baijiu

Jianlibao Wepop

Old Parr

Faberlic Supplements

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Milk Baobab Baby Skin Care

Jiu Ming Tang

Si Te Baijiu

Jianlibao Wepop

Old Parr

Faberlic Supplements

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ENCYCLOPEDIA

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