Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life itself and created a cake flavored Dew. It was time for a Do-Over. Speaking directly to consumers' missed milestones, Mtn Dew delivered a product that captured the optimism and celebratory spirit that we all could use more of.
Continue readingTheir design overall presentation of the packages and refine with more detailed feeling. Using the simplest color to strike into one's soul, with bright gold mountain shaped metal fittings. Through the light refraction of the material, it creates a hazy effect, presenting a dreamy blue and gold visual, the whole series gave a vivid and unified appearance.
Continue readingIn the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years. The mountain pattern in the outer box and the three-dimensional mountain sculpture in the inner pot represent the mountain that the tea passed through in the process of transportation and the mountain that gave birth to the tea respectively, making the ancient Pu'er tea a container with unique memory.
Continue readingThe packaging design for the Winetime Seafood series should demonstrate the freshness and reliability of the product, should differ it favorably from competitors, be harmonious and understandable. The colors used (blue, white and orange) create a contrast, emphasize important elements and reflect brand positioning. The single unique concept developed distinguishes the series from other manufacturers. The strategy of visual information made it possible to identify the product variety of the series, and the usage of illustrations instead of photos made the packaging more interesting.
Continue readingChallenge was to create a feminine perfume product and packaging for the GCC and African markets. Conceptualized from the visual narratives of woman’s obsession and desire, representation for fashion, class, and luxury was translated into the concept for this product along with the name "Bonita". Designers took inspiration from the Hobo handbag as a metaphor to tell the story of a woman’s obsession and desire.
Continue readingWith its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. Lifewtr shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.
Continue reading
Day of Design features outstanding packaging design projects and inspiring packaging design products.
Business card by Arnau Bosch Vergés
Thursday, 4 JulyCorporate Identity by Marcelo Lopes Design
Wednesday, 3 JulyWooden Toy by Hakan Gürsu
Tuesday, 2 July
Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.