Day of Design

Xiaomi

Sport Band Packaging

Monday, 8 January 2024

Band3

Mi Band 3 is a low profile product that targets the lower end of the sports headset market. For the packaging design, designers wish to emphasize the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of “3” as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamical of sports using simple lines. Band 3 use different colors on the packaging to distinguish the versions.

QIan Sun

Fresh Milk

Sunday, 7 January 2024

Shiny Meadow A2

The design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning. The bottle design took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.

Estudio Maba

Wine Family

Saturday, 6 January 2024

Sierra Cantabria

The design of this extensive family of wines has the mission of collecting the manifesto of 150 years of history to build the language of its labels. The different variants that it has give rise to a very large family, whose brand is worked together, but also retains subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness. Using the winery's own heraldic symbols in combination with a hierarchy of typographic elements, manages to create more than 50 combinations of labels, with a serene and elegant design.

Delphine Goyon & Catherine Alamy

Magnesium Packaging

Friday, 5 January 2024

Kailani

Arome Agency's works on the graphic identity and artistic line for Kailani packaging are based on minimal and clean design. This minimalism is in line with the product that has only one ingredient, magnesium. The typography chosen is strong and typed. It characterizes both the strength of the mineral magnesium and the strength of the product, which restores vitality and energy to consumers.

Wen Liu

Beverage

Thursday, 4 January 2024

Yedao Lugui Baijiu

The idea of the design is about the famous eight tourist attractions in Hainan Province of China. The design applies an illustration form to draw those eight tourist scenic spots on the bottle of the product. The packaging of the product is simple with Hainan characteristics. The tourist can use the product as a gift for their relative and friend. The design of the product packaging propagandizes the local cultural characteristics of Hainan. It also spread the Hainan’s tourist attractions culture.

Maja Maksimovic

Supplements

Wednesday, 3 January 2024

Aava

Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.

Day of Design

Band3

Shiny Meadow A2

Sierra Cantabria

Kailani

Yedao Lugui Baijiu

Aava

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Band3

Shiny Meadow A2

Sierra Cantabria

Kailani

Yedao Lugui Baijiu

Aava

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