Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Sinong Wu
Baijiu Packaging
Saturday, 29 November 2025

Hj Lu Yinpiaolaohao

Shanxi Province is one of the most important cradles of Chinese Baijiu culture. This product comes from Shanxi. The brand originated from the Ming Dynasty in 1529 and has a history and culture of over 500 years. The design inspiration comes from the regional characteristics of Shanxi (such as Taihang Mountains), classical architecture of the Ming Dynasty, and furniture; in color matching, color contrast is used to enhance the brightness and contrast of the box and bottle shapes, creating a visual impact. The design style is antique and brings consumers a kind of Eastern classical beauty.

Continue reading

 

Chengdu Stone Design Co., Ltd
Packaging
Friday, 28 November 2025

Zodiac Loong Chinese Baijiu

Zodiac Loong Chinese Baijiu is a bottle and gift box packaging for a Chinese spirit. The cap is sculpted as a Loong head, and the whiskers act as a locking mechanism that keeps the cap in place during transport and storage. The bottle is finished in Jicui, a traditional peacock green color, and is frosted and sprayed to create a matte texture. The lower part of the bottle is engraved with traditional Chinese wave patterns. The packaging marks the Year of the Loong and is intended for gifting and collecting.

Continue reading

 

Chengdu Wanjiazu Technology Co., Ltd
Packaging
Thursday, 27 November 2025

Moutai Prince

Moutai Prince is a packaging design for a 500 ml bottle of Chinese spirits. The bottle base takes its curved form from a sesame pod, and the top mimics a blooming sesame flower. The T shaped cap combines sesame petal motifs with an illustration of five cranes. The cap is made with metal embossing, which creates a detailed three dimensional texture. The base is finished with a velvet texture that is comfortable to hold. The color scheme uses an elegant sauce hue with bronze and gilded gold tones. A diagonal label on a wisteria purple background is framed by golden wheat ear patterns.

Continue reading

 

PepsiCo Design and Innovation
Influencer Kit
Wednesday, 26 November 2025

Pepsi Electric 2024

Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch.

Continue reading

 

Yawen Jiang
Jewelry Packaging
Tuesday, 25 November 2025

Solid Order

Solid Order is a high end jewelry brand from China with a neutral aesthetic influenced by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design that resembles installation art. This packaging balances form and function, making the box an integral part of the product experience, with the potential for continued use even after the jewelry is removed.

Continue reading

 

PepsiCo Design and Innovation
Beverage - Alcoholic
Monday, 24 November 2025

Mountain Dew Hard Dew 2024

Hard Dew 2024 is a packaging design for a ready to drink alcoholic beverage made for adult consumers. The design extends the energy of the Mountain Dew brand into an adult oriented form. The United States version draws on biker tattoo art. The Asia-Pacific version develops the same idea through a dragon, another common tattoo subject. The dragon is shown in bright blue and glimmering green to give the container a bold and lively character. The packaging is intended to present a familiar brand attitude to adult drinkers.

Continue reading

 

ABOUT ME

Day of Design features outstanding packaging design projects and inspiring packaging design products.

RECENT POSTS

 
  • Galaxy Light
    Galaxy Light

    Concept Car by Geely Auto Group Co., Ltd

    Tuesday, 13 October

  • Heat Back III
    Heat Back III

    Down Jacket by ANTA SPORTS PRODUCTS GROUP CO., LTD

    Monday, 12 October

  • Shenzhen Zhongshuge
    Shenzhen Zhongshuge

    Bookstore by Li Xiang

    Sunday, 11 October

NEWSLETTER

Subscribe to our newsletter to get notified about new posts, informations and updates.

ENCYCLOPEDIA

Search for any topic related to art, design, engineering, innovation and architecture in the Design+Encyclopedia.

TAGS

#baijiupackaging #packaging #packaging #influencerkit #jewelrypackaging #beveragealcoholic

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

RANKINGS

PATRONS

DISCOVER