Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Ofen Hu
Packaging
Sunday, 1 October 2023

Johnnie Walker Limited Edition

This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, They can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".

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Angela Spindler
Collagen Supplement Packaging
Saturday, 30 September 2023

By Beth

The agency was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks. The packaging uses a colour palette of dark green and light pastel hues, high quality materials, structures and subtle print finishes to create a tangible sense of both luxury and prestige.

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PepsiCo Design and Innovation
Beverage Packaging
Friday, 29 September 2023

Pepsi New Year 2022 LTO

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

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INFINITY STUDIO
Liquor Packaging
Thursday, 28 September 2023

Gujinggongjiu

The design of Gujing tribute wine combines the traditional dragon pattern with the digital style of science and technology, giving Chinese dragon new vitality. The outer packaging uses folding fan design combined with hollowed out to create a sense of mystery. Unfold the box layer by layer, and the bottle pattern and the box can be well integrated to show the spirit of the dragon. The design process uses the material of luminous ink, which makes the pattern emit light in the dark environment and adds a mysterious visual effect.

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PepsiCo Design and Innovation
Beverage Packaging
Wednesday, 27 September 2023

MTN Dew Cake-Smash

Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life itself and created a cake flavored Dew. It was time for a Do-Over. Speaking directly to consumers' missed milestones, Mtn Dew delivered a product that captured the optimism and celebratory spirit that we all could use more of.

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EvanChen
Tea Packaging
Tuesday, 26 September 2023

XinJiHao Puer

In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years. The mountain pattern in the outer box and the three-dimensional mountain sculpture in the inner pot represent the mountain that the tea passed through in the process of transportation and the mountain that gave birth to the tea respectively, making the ancient Pu'er tea a container with unique memory.

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Day of Design features outstanding packaging design projects and inspiring packaging design products.

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