Day of Design

Wei Dai

Liquor Packaging Design

Wednesday, 7 February 2024

Diaoyutai

Diaoyutai is a well-known Chinese brand with many products. For a successful brand, designers have been thinking about how to shape it, so as to maintain a deep visual point while maintaining the original visual system. The designer chose "Dragon", which represents the highest image in ancient China, as the main element of the design. The bottle cap design is very full, and the square bottle cap is reminiscent of the "jade seal" representing the imperial power. The bottle design is very simple. This comparison shows a very solemn visual image and has a unique Chinese style.

Weiquan Long

Mid-Autumn Festival Gifts

Tuesday, 6 February 2024

Tea and Pastry

The layout of the box surface is simple and plain, with mottled ink painting to show the tea mountain, with double helix coil outline pastry, realistic. Among them, rubbing, hook the formation of such skills, added elegance. The whole package is made of clay pot and poetry, together with the packaging box and handbag vision of heaven and earth cover, which reflects the charm and elegance of the combination of Chinese tradition and modern and contemporary culture.

Wen Liu

Beverage

Monday, 5 February 2024

Wiseman Beer

The packaging design seems simple and colourful. The design produces a fashionable effect for the product. The red icon on the product bottle seems to break the traditional restriction of the design of the Chinese beer packaging. The design has a strong visual impact. The main colour of the design is red. The detail of the design expresses a modern and minimalist visual language.

TIGER PAN

Skin Care Series

Sunday, 4 February 2024

Frangi Premium

The solution of how to balance the general character and individuality between 5 different products in this series in quite interesting. Iris presented in each product of FRANGI as the core element, which improved the whole packaging quality and user experience with no extra expense on transportation and production. The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.

Xiaomi

Sonic Electric Toothbrush

Saturday, 3 February 2024

Mitu

Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. As an inseparable part of the product, this packaging is characterized by cartoon elements and children illustrations. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy.

INFINITY STUDIO

Liquor Packaging

Friday, 2 February 2024

Wulianghong

This is a design work with oriental characteristics. It combines three representative elements of China: national color (Chinese red), national flower (peony), and national art (embroidery). This makes the work show an elegant Chinese style. When the box is opened, it looks like an ancient Chinese furniture screen. The moire frame shows an abstract mood, and the bottle is like a collection placed on the display shelf.

Day of Design

Diaoyutai

Tea and Pastry

Wiseman Beer

Frangi Premium

Mitu

Wulianghong

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Diaoyutai

Tea and Pastry

Wiseman Beer

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Mitu

Wulianghong

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