Day of Design

Shinji Yaoita

Packaging Design

Sunday, 13 September 2026

Japanese Sake

This is a special sake design created to commemorate the 180th anniversary of Hasegawa Sake Brewery. 180 years of traditional taste and skills have been passed down through the generations, and the tree ring was used as the main visual to express history and the future. The colors of the entire outer box were inspired by ink painting to express tradition and luxury. The commemorative logo is printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.

China Resources Snow Breweries

Packaging

Saturday, 12 September 2026

Hainan Beer

Hainan Beer is a beer packaging design inspired by the landscape and culture of Hainan. The glass bottle carries relief patterns drawn from sea waves, sailing boats, lighthouses, coconut trees and seabirds, and its slim shape supports a one-hand grip. The aluminium can is printed with thermochromic ink, so a postmark pattern appears gradually as the temperature falls during refrigeration. The outer box is made of kraft paper and shaped like a suitcase. The packaging links the beer to local scenery and to a relaxed local lifestyle.

China Resources Snow Breweries

Packaging

Friday, 11 September 2026

Snow Zero

Snow Zero is a packaging design for a low-alcohol, low-calorie hard sparkling water. The name Zero refers to midnight, seen as both an ending and a beginning. The infinity symbol on the package expresses the idea of continuation. The figure 0 is rendered with a three-dimensional liquid metal effect to suggest a light and refreshing taste. Illustrations on the bottles draw on pioneer visual art styles for a futuristic look. The water drop shaped bottles can be joined mouth to mouth, so two bottles form a new infinity symbol. Aluminum cans and glass bottles are used.

YongQing Liu

Packaging

Thursday, 10 September 2026

Hongxinlong Tea

This is a New Year gift box. It presents the extensive and profound Chinese character culture. The gift box is made of paper pulp, and the tea leaves are stamped into Chinese characters through the membrane. The packaging combines tea culture and Chinese character culture. Every word is a blessing. These are all good wishes for the recipients. This is an innovation for tea packaging.

Qianying Niu

Liquor

Wednesday, 9 September 2026

Bamboo Slips

A Chinese liquor bottle design inspired by ancient bamboo slips used in documenting Chinese culture and the Cang-Shan liquor distillation process has been unveiled. The black exterior exudes purity and depth, while a Chinese poem carved on bamboo slips inside adds sophistication. All materials used are sustainable and reusable, presenting a solution to the recycling dilemma in the liquor industry. This design blends calligraphy, bamboo slips, and an intricately shaped bottle to revive the reading and drinking cultures central to Asian society.

Zhuangda Technology and Industry Co.,Ltd

Box

Tuesday, 8 September 2026

Speeding Bearing

Speeding Bearing is a storage case for the bearings of roller skates. The compact case is made of silicone, ABS and stainless steel, and opens and closes on a hinge. Storage cavities hold the bearings in stable piles, while a restraint structure in the lid limits shaking, impact and noise. A spring puller is held in a hollow part of the case and helps remove or install bearings quickly. A rubber band with hooks fastens the case closed. The lid combines frosted and transparent parts, so the contents remain visible.

Day of Design

Japanese Sake

Hainan Beer

Snow Zero

Hongxinlong Tea

Bamboo Slips

Speeding Bearing

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Japanese Sake

Hainan Beer

Snow Zero

Hongxinlong Tea

Bamboo Slips

Speeding Bearing

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