Day of Design

The Fruits Toilet Paper

Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions. There are 4 designs to choose from Kiwi, Strawberry, Watermelon, and Orange. Since the announcement of the design and release of the product, it has been introduced in over 50 media outlets, including TV stations, magazines, and websites, in 23 cities in 19 countries.

Le Tour De Monde

ALEXX Black Snake

AleXX is the first creative Ukrainian brandy in fusion style intended to change all previous stereotypes regarding brandy perception, consumption and serving! The fusion style consists in the production process: it is a blend of young French and mellow Tavriya brandy spirits aged in the Limousin oak casks from 4 to 30 years. Staying true to its creative status, every New Year AleXX presents its limited edition brandy in exclusive innovative package. AleXX Black Snake is devoted to the symbol of 2013 – black snake.

Kopos® | Limited Edition

The aim was to associate the product with the olive grove and the hard work involved in the production of a high quality olive oil. Hence the product was named Kopos, which is the Greek word for toil. Accordingly, neutral, earthly tones reminiscing of the olive tree were selected for the packaging. The lettering fonts are clear yet elegant, in order to convey an essence of simplicity, unpretentiousness and naturalness. The bottle cap which is made of the olive branches serves as a creative gimmick.

Curiosity Essence

This perfume was created as Curiosity's orginal perfume collaborating with Japanese renowned glass maker, SUGAHARA for the hand-blown bottle and a young Japanese perfumer for the scent. The perfume concept succeeded "CURIOSITY ESSENCE" the monograph book, revealing firm's design inspiration from Japan and the perfume was designed with the same philosophy. The suspended drop expresses the echo of memories, the simplicity of that moment reveal its transience as well as its immense preciousness.

Pepsi Challenge China

The Pepsi Challenge China Can dramatized the spirit of the Pepsi challenge campaign in which “Pepsi Ambassadors” issued a series of challenges and rewards to encourage the world to dream a little bigger, have more fun, and most importantly to Live for Now. Pepsi Challenge aimed to unleash the deep wealth of talent among China’s young entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation. Each can was designed to resonate emotionally as a uniquely styled piece of art, together making a collectible series.