Day of Design

Ying Song Brand Design Co., Ltd

Packaging

Wednesday, 16 October 2024

Banquet Chinese Baijiu

The creativity comes from the aesthetics of the Song Dynasty in China. Minimalism was a characteristic of Song Dynasty aesthetics. Chinese ceramic art reached its peak in the Song Dynasty. The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the Real artists simplify. Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty. And the wine bottle can be reused as a vase for flower arrangement, and the bottle cap can be used as a incense base. The design reflects the elegant life of Song people.

SUN JIAN

Packaging

Tuesday, 15 October 2024

Korea Yuza Wine

Our creatively designed yuzu wine, inspired by the Three Kingdoms tale of Huan Xiong, features intricately carved packaging and high-footed cups, exuding historical opulence. Packaged in an eco-friendly walnut wood box, the yuzu wine offers health benefits and a stylish choice, commemorating 30 years of cultural exchange in Gaoxing County.

Menghao Zeng

Incense Stick Packaging

Monday, 14 October 2024

Long Xi

This packaging cleverly blends wood and aluminum-coated bags to showcase a fusion of modern technology and Eastern culture. With a sliding wooden box for easy access, its interior stack design, topped with sponge pad cardboard, protects the product and offers branding opportunities. The bottom accessory box, featuring a convenient handle, allows easy retrieval. Its stacked structure minimizes size, saving on transportation costs while ensuring product safety. This design meets practical needs and conveys a unique bronze culture experience in line with the brand.

Ruohan Li

Chinese Liquor Packaging

Sunday, 13 October 2024

Heritage

This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing heaven is round, earth is square, add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.

PepsiCo Design and Innovation

Beverage Packaging

Saturday, 12 October 2024

Pepsi Big Football Event LTO

Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an Arab country , with an unexpected Pepsi twist. The brand was not an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.

PepsiCo Design and Innovation

Food Packaging

Friday, 11 October 2024

Lays Dungeons and Dragons

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Day of Design

Banquet Chinese Baijiu

Korea Yuza Wine

Long Xi

Heritage

Pepsi Big Football Event LTO

Lays Dungeons and Dragons

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Banquet Chinese Baijiu

Korea Yuza Wine

Long Xi

Heritage

Pepsi Big Football Event LTO

Lays Dungeons and Dragons

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER