Day of Design

Wen Liu

Alcoholic Beverage Packaging

Monday, 4 December 2023

Lidu Sorghum 1308

It carries a strong sense of history and humanistic care. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxury.

Kota Sagae

Bottle Label

Sunday, 3 December 2023

Shochu X

Designed for a rebranding of Shochu X, a company that creates new value from a modern perspective for shochu, a traditional spirit produced in the Kyushu region, Japan. Focused on the fact that this brand does not only offer the value of alcoholic beverages but also values the relationship with culture and lifestyles. Used a Western spirits like bottle shape and label, but added a graphic design with a Japanese style pattern and minimalist aesthetics to express the cultural fusion between the West and the East and global citizens' happiness of being socially connected through this shochu.

China Resources Snow Breweries

Packaging

Saturday, 2 December 2023

Snow Draft Beer

Brewed only with water, malt and hops, this Pure Malt Draft Beer is fresh and mellow to taste. The series of package design goes in line with minimalism to emphasize its materials, as well as the self-developed brewing technology. It takes aurora green and pure white as the tones, and further utilizes the and soft line drawings to visually convey the quality of the malt draft beer.

Chenxiang Xi

Gift Box Packaging

Friday, 1 December 2023

Moon and Tea for Mid Autumn

The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival. It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.

SHENZHEN JINJIA NEW SMART-PKG CO.,LTD

Liquor Packaging

Thursday, 30 November 2023

Zhuojiu

The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.

Hu Jijun

Mid-Autumn Festival Food Packaging

Wednesday, 29 November 2023

Galaxy Trail X

This is the Mid-Autumn Festival food gift box have been designed for clients. Unlike the standard flat iron boxes, designers elevated the top of the metal outer casing by one centimeter, which may result in additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to break through the plane and reach for the stars that fuel humanity's boundless pursuit of the universe.

Day of Design

Lidu Sorghum 1308

Shochu X

Snow Draft Beer

Moon and Tea for Mid Autumn

Zhuojiu

Galaxy Trail X

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Lidu Sorghum 1308

Shochu X

Snow Draft Beer

Moon and Tea for Mid Autumn

Zhuojiu

Galaxy Trail X

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER