Day of Design

Peng GuoZhi

Packaging Of Rice

Friday, 17 November 2023

Green Field Watchmen

The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

BYHEALTH Co., Ltd.

Slimming Waist Probiotics

Thursday, 16 November 2023

Slimram

This probiotic product is specifically designed for women's waist slimming. The packaging structure simulates the waistline of women, allowing consumers to perceive the waist-slimming functionality of the product. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, are complemented by the brand's blue color and various bright complementary colors, achieving a balance between professionalism and fashion.

Tiravy Guillaume

50cl Infused Liquor Bottle

Wednesday, 15 November 2023

Maquera

In the heart of Ardeche, a secluded region in France, an infused liquor bottle is born. Maquera's packaging forges a direct connection with enthusiasts, introducing a container intentionally designed for a new homemade infusion after enjoying its original contents. A replaceable label overlaps a screen print, creating an asymmetry. Crafted from durable materials, it becomes infinitely reusable. This approach addresses consumer concerns, making the product stand out on the shelf while being entirely sustainable.

Laizhou Distillery

Packaging

Tuesday, 14 November 2023

Ling Lie Vodka

The ingenious packaging of this localised white spirit gives the drinkers a pleasant and relaxing drinking experience. The bottle is transparent and lightsome, showcasing the extreme purity of the liquor body. The natural Xiling Snow Mountains elements and modern workmanships perfectly blend the idea of natural purity and Eastern technical wisdom. The environmentally friendly label paper and renewable bottles not only ensure the eyeable aesthetic appeal but also rejuvenate environmental sustainability, expressing the sense of social responsibility.

Laizhou Distillery

Packaging

Monday, 13 November 2023

Jiao Yu Gin

This localised gin packaging gives customers a pleasant and relaxing drinking experience. The main body of the package showcases the aesthetic characteristics of the traditional bamboo weaving culture of the Ba Shu style combined with the modern, sophisticated art style. The bamboo weaving element and raw material labelling also express the brand concept of Natural as Nature. While ensuring an attractive appearance, using bamboo paper and oak cork also rejuvenates environmental sustainability.

Hangzhou Maogeping Technology Co., Ltd

Collection Gift Box

Sunday, 12 November 2023

Blooming Flowers Seeking

The cosmetic packaging exudes a natural allure, breaking away from the traditional, reserved aesthetic commonly found in the cultural and creative designs inspired by the Palace Museum. It forges a new path by incorporating lively motifs like regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all enhanced with exquisite textures and a palette that is both simple and elegant. These elements unite to create an artistic realm that resonates with the vibrancy of everyday life. Tailored to appeal to younger groups, this packaging also elevates brand recognition.

Day of Design

Green Field Watchmen

Slimram

Maquera

Ling Lie Vodka

Jiao Yu Gin

Blooming Flowers Seeking

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