Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Prakrishi

In India cow is regarded as a mother (Gau Mata) and juxtapose it with a unique design style that expresses the brand's quality parameters. As a result, Designer took inspiration from Maldhari woman (a tribal community of herdsmen and shepherds in Gir forest area) and transformed it into a graphic mnemonic that portrays a imagery that connects the brand to the very roots of its origin in a seamless and strong way. Cows are embellished in tribal metaphors like tattoos, silver ornaments and signature clothes, carrying pots of Ghee over their heads is a highly engaging visual vocabulary.

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Collection of Formosa Terroir

Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers' associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.

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Prakrishi

A product extension for the mother brand Prakrushi (which has several other segments under it) this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar. Hence, the transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.

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Japanese Sake

This is a special sake design created to commemorate the 180th anniversary of Hasegawa Sake Brewery. 180 years of traditional taste and skills have been passed down through the generations, and the tree ring was used as the main visual to express history and the future. The colors of the entire outer box were inspired by ink painting to express tradition and luxury. The commemorative logo is printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.

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Avaton Premium

Avaton water is water produced in the Holy Mountain Athos, a sacred place where all habitats are monks for thousands of years. The design of the Avaton water bottle is like the uniform of a Mount Athos Monk, with humility and respect to the thousand histories of the Mountain, it contains one of the purest water in the world. Designers designed a tall container that is half-clothed in black and created a typography for the water's name that further conveys the mystery and value of the "sacrosanct". Avaton packaging has been conceived as one of arcane elegance and austere purity.

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Red Gladiolus

The nuts gift box shaped after a pine cone creates a visual connection with the brand logo while symbolizing the positive meaning contained in the brand concept, which is convincing in its distinctiveness. Its red and rose gold colorway, completed with multiple detail designs like the paper textured like velvet and the lambskin buckles, shows a fusion of tradition and modernity to highlight the product quality, working well in visual merchandising that can captivate target consumers.

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