Day of Design

Backbone Branding

Bottle Packaging

Thursday, 12 September 2024

Yan

The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.

Antonia Skaraki

Brand Products

Wednesday, 11 September 2024

Pet Pet

Every human being and every pet, have their own identity, their own particular elements and characteristics. Every pet has its own personality, character, emotions and needs. With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design made the imprint of a relationship full of love. Emotions led the design to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was is also its signature.

Zhu Hai

Packaging

Tuesday, 10 September 2024

Jiangshiguo State Liquor

Jiangshiguo State Liquor takes the spirit of ingenuity, which has been passed down for thousands of years by Chinese liquor-maker, as the starting point, and incorporates it into the bottle to convey the scenery of China's mountains and rivers, culture and flavor through this bottle, so as to convey to consumers its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package.

Zhu Hai

Packaging

Monday, 9 September 2024

Xijiu Silk Road Liquor

This series of Jiang-flavor package is designed for the Silk Road by combining the Silk Road landmarks, elements, and culture. And its modern creative approach to deliver the Chinese culture embedded in the spirit of the Silk Road to consumers is the main reason why it is so impressive. By integrating the major landmarks and elements of the Silk Road, this product can remind consumers of the memories of the Silk Road in a marvelous way.

SHANGHAI GUIJIU CO., LTD.

Baijiu Packaging

Sunday, 8 September 2024

Jundao Guiniang

As a high-end Baijiu for purpose of collection and gift, it is positioned in a theme of The horizon of a gentleman is the mountains and rivers in the world, which reflects the fine ecological environment of Baijiu producing areas and gives a sense of be there by applying the impregnation effect produced naturally from the traditional Chinese ink painting that blended the image of the mountains and rivers together like the natural world.

Wen Liu

Alcoholic Beverage Packaging

Saturday, 7 September 2024

Nianfenyuanjiang Gu3o

The latest design of the bottle is based on the concept of the "century-old brewing process". Imperial elements and the brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.