Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Shenzhen Orange One Dvertising Desing
Paste Packaging
Tuesday, 19 August 2025

Spicy Shrimp Soybean Sauce

Spicy Shrimp Soybean Sauce is a packaging design for shrimp paste. Unlike similar products that use strong and prominent colors, the packaging follows a simple and natural approach. The outer packaging features a calligraphic shrimp character as its main graphic element. The inner jar carries a label with a simple line drawing. A soft fish basket form gives the product a warm and natural character. The whole package contains no non-degradable plastic, which reduces harm to rivers and soil. The design also aims to raise awareness of environmental protection.

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Dennis Furniss
Packaging
Monday, 18 August 2025

Pepsi Football

Pepsi NFL Limited Edition is a series of beverage cans created for the market in Mexico. Four cans honour four American football teams: the Dallas Cowboys, the Pittsburgh Steelers, the Las Vegas Raiders and the New England Patriots. Each can uses the colour palette of its team. A dynamic illustration style shows players with exaggerated proportions to express the physical nature of the sport. The cans are made of aluminium and printed with high definition offset printing. The series was linked to a digital campaign and sold in stores and online.

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PepsiCo Design and Innovation
Beverage
Sunday, 17 August 2025

Pepsi Chinas People Daily New Media

Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect.

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PepsiCo Design and Innovation
Beverage
Saturday, 16 August 2025

Pepsi Expo 2020

Pepsi Expo 2020 is a series of limited edition beverage cans created to commemorate Expo 2020 Dubai. Three co-branded designs are themed around opportunity, mobility and sustainability. Each can carries an abstract composition with vibrant illustrations arranged around a stylized central figure. The illustrations are kept flat to leave the images open to interpretation. Every subtheme tells a story drawn from different cultures, experiences and backgrounds. The cans are intended as a window into the future and as a way to encourage conversation on a global scale.

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Eisuke Tachikawa
Rebranded Tea Package
Friday, 15 August 2025

Yamamotoyama

Yamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.

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Peng GuoZhi
Packaging Of Rice
Thursday, 14 August 2025

Green Field Watchmen

The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

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