Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Miok

Miok is a packaging design for a milk beer sold in cans. The drink combines sweet and sour milk with beer bubbles, and contains probiotics with a low alcohol level. The design concept is mixing. Around the floating Miok letters, two liquid shapes merge into a new form. The visual language is bold, dynamic and joyful. The logo is the main element on the can, so the brand is easy to recognize in the market. Each can holds 375 milliliters. The packaging system includes gift boxes, shipping boxes and portable boxes for online and in-store sales.

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Azur Millesime

Azur Millesime is a packaging design for a sparkling wine produced in the Limari Valley in Chile. The design interprets a woman dancing with the universe, holding the moon and the sun. The glass bottle rotates in one direction, while two lateral lines that represent the arms of the dancer rotate in the opposite direction. A motor inside the base creates the movement, and the base also serves as a display for the product. Seen from above, a sun appears to spin with the brand mark at its center. Black, silver and gold refer to the clear night sky of the valley.

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Win the Future

It spearheaded the gift boxes creation, infused with ESG principles from printing to packaging. By opting for soy-based ink and eschewing repetitive hot stamping, the design amplifies recyclability, echoing a steadfast dedication to sustainability. This metamorphosis elevates ordinary chicken eggs into meaningful gifts, embodying sustainable values. Through the innovative integration of eggshell paper trays, a product of Chinyi Eggs Technology, the design showcases environmental friendliness and recycling practices while ensuring outstanding durability and texture.

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Tree in a Bottle

The Brand innovatively team uses fully biodegradable packaging, ensuring that each barrel naturally decomposes and integrates into the environment. The seed paper label, which can give rise to new life after use, demonstrates Mc Brand's commitment to environmental practices. The design is inspired by the Iucn Red List of Threatened Species, featuring embossing that showcases the image of toucans from the South American Amazon rainforest, highlighting the vulnerability and beauty of these endangered species facing environmental challenges.

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Jiugui Collector Product

Jiugui Collector Product is a packaging design created for a commemorative edition of Chinese Baijiu liquor. Jiugui Liquor is a leading brand of rich flavor Baijiu in China, and the special collection is offered as a gesture of thanks to loyal consumers. The visual style of the package draws on traditional Chinese furniture, which has an antique character and a distinct Chinese aesthetic. Ornament, proportion and form follow this classical language. The design aims to match the taste of consumers within the target age group.

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XinJiHao Puer

In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years. The mountain pattern in the outer box and the three-dimensional mountain sculpture in the inner pot represent the mountain that the tea passed through in the process of transportation and the mountain that gave birth to the tea respectively, making the ancient Pu'er tea a container with unique memory.

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