Day of Design

Carpos

From the very beginning, the brief was challenged in order to clarify the aim, reason and planning of the project. The guidelines and constraints were of paramount importance in order to create better possible solutions within the existing limitations. The system of products can be divided into two main categories: the bottle (vessel system) and the packaging (outer protective system). Each of the two had numerous challenges throughout the process and many iterations took place in order to meet deadlines and avoid setbacks.

Basic Naturals

Basic Naturals is a series of 100% natural handmade skin care products. Crafted in small quantities in Connecticut, USA, Basic Naturals use only the finest organic and natural ingredients and are created exclusively by mild production techniques. The brand’s logo incorporates in the word ‘Basic’ the element of a flower pot in the shape of an inverted ‘A’ with a Calendula flower in the pot that reminds the first product created, based on this plant.

Okhota Strong

The idea behind this redesign is to show product's high ABV via visually recognizable firm material – corrugated metal. Corrugated metal embossing becomes the main motif for glass bottle while making it tactile and easy to hold. Graphic pattern resembling corrugated metal is transferred onto aluminum can complemented by a scaled-up diagonal brand logo and modernized image of a hunter making new design more dynamic. Graphic solution for both bottle and can is simple and easy to implement. Bold colors and chunky design elements appeal to the target audience and increase shelf visibility.

TM Liquor Packaging

Edible Insects

Insect-protein industries are growing, this is one of the strangest/challenging projects I have worked on, How can I ever make an Edible Insect brand feel appetising/or lets say less disgusting?! The beauty in the details of insects was the insight to build on the visual identity. The biggest challenge is to create an appeal rather than develop repulsive insectological associations and not to shock unprepared consumers with options for serving, and to use illustration to communicate beauty. The main challenge is to transform the association of disgust into beauty.

North Sea Pure

The design of Skiclub Kampen is pure, clear and impresses via simpleness. Skiclub Kampen North Sea offers high quality spirits and fillers of the same brand and with the same design language. The key icon of the logo is the Stranddistel, a flower only existing in Kampen/Sylt. All products have a colour which reflects the colour of the content of the bottle or can. The labelling of all packaging is done with one colour only to underline the required pureness.