Day of Design

Dragon Boat Festival Packaging

It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.The inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.

Flying to the Moon

This Mid-Autumn Flying to the Moon aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added to its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon, and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.

Guizhou Moutai Maoyuan Jiu

Wuliang Image

Loch Lomond

The logo design consists of a deer, a goddess, and ripples in negative space form. The graceful and imaginative profile of the goddess of Loch Lomond hides within the negative shape on the back of the deer; from the deer antlers to the ripples, it resembles the waving surface of Loch Lomond. The sun radiates from the center, concisely exuding light rays. Mysterious and full of romantic imagination, a young and passionate deer flying towards the sun with courage, embodying both static and dynamic beauty, embellished as the finishing touch in the design.

Fenjiu National Gifts

Their design inspired by one of China's four most iconic inventions, movable type printing as a design element, it draws on the Chinese philosopher Confucius' philosophy in which it's a pleasure to have friends from afar more than 2,500 years ago. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well.