Day of Design

Xiaoman Fu

Candle Boxes

Friday, 28 April 2023

Toji

The Toji box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.

Zoomdesign China

Tea Gift Box

Thursday, 27 April 2023

Qin Brick and Han Tiles

Qin Bricks and Han Tiles gift box is a Qinhan themed combination of raw and cooked Pu er brick tea. The raw tea Qin Brick and the cooked tea Han Tile are wrapped in cotton papers decorated with totems of national features and historic culture. The Qin Bricks are wrapped by a dragon pattern totem, meaning The Qin Dynasty realized the unity of Chinese territory, and the Han Tiles are by a graphic of ancient Chinese tea craftsmanship. The concept of boosting recycling is also put forward for recycling the paper pulp.

Tsingtao Brewery Culture Media Co., Ltd.

Packaging

Wednesday, 26 April 2023

Tsingtao Beer

The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three Tsingtao beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures. The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.

Shoichiro Takei

Snacks

Tuesday, 25 April 2023

From the Forest of Rusk

When designing this product rusk, the team used worldview of picture books and tried to make the character animals living in the Forest of Rusk as lovely as possible. They set up a character for each flavor, created an episode for each character and put on the back of the package. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural unique shape of rusk made its character look more attractive.

EvanChen

Apple Juice

Monday, 24 April 2023

Idun Red Heart

The goddess of youth who rules the golden apple: Idun. The main image pays homage to the artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment. The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples. Three of the apples are treated with a gold stamping process to convey the three golden apples get from the Goddess of Youth to squeeze into juice.

Angela Spindler

Packaging for Supplements

Sunday, 23 April 2023

PickyPods

The agency was commissioned to create branding and packaging for a unique supplement range. The collagen and probiotic supplement sachets are formulated to make fine adjustments to bodies according to age, gender and other important factors. Color is the lead player of this project. It needed to feel bold and energetic for its gym going target. Gender symbols were used to shout out to the gender-specific formulas, another difference for this brand.